Marketing Evolution Overview
- Year Founded
-
2000
- Status
-
Private
- Employees
-
300
- Latest Deal Type
-
Series A2
- Latest Deal Amount
-
$13.9M
- Investors
-
4
Marketing Evolution General Information
Description
Developer of a return on investment management software designed to offer insights on marketing campaigns. The company's software intelligently monitors performance while a marketing campaign is live, identifying opportunities for mid-course adjustments of the media mix and creative rotation ensuring the campaign reaches the right person at the right time, with the right media, and at the right price, enabling brands to enhance return on marketing spends and increase sales.
Contact Information
Website
www.marketingevolution.comCorporate Office
- 228 Park Avenue South
- Suite 39670
- New York, NY 10003
- United States
Corporate Office
- 228 Park Avenue South
- Suite 39670
- New York, NY 10003
- United States
Marketing Evolution Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 7. Later Stage VC (Series A2) | 05-Nov-2025 | $13.9M | Completed | Generating Revenue | ||
| 6. Later Stage VC (Series C) | 03-Feb-2021 | Completed | Generating Revenue | |||
| 5. Debt - PPP | 27-Apr-2020 | Completed | Generating Revenue | |||
| 4. Later Stage VC (Series B) | 19-Mar-2019 | Completed | Generating Revenue | |||
| 3. Later Stage VC (Series B) | 06-Feb-2018 | Completed | Generating Revenue | |||
| 2. Later Stage VC (Series A) | 28-Jan-2017 | $4M | $4M | Completed | Generating Revenue | |
| 1. Debt - General | 19-Dec-2016 | Completed | Generating Revenue |
Marketing Evolution Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate ($) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series C | ||||||||
| Series B-1 | ||||||||
| Series A-1 | 2,618,957 | $0.001000 | $0.13 | $1.59 | $1.59 | 1x | $1.15 | 4.08% |
VC Exit Predictor
See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.
Marketing Evolution Comparisons
Industry
Financing
Details
Marketing Evolution Competitors (56)
One of Marketing Evolution’s 56 competitors is Madison Logic, a Private Equity-Backed company based in New York, NY.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Madison Logic | Private Equity-Backed | New York, NY | ||||
| INFUSE | Corporation | Boca Raton, FL | ||||
| OptiMine | Private Equity-Backed | Minneapolis, MN | ||||
| Full Circle Insights | Formerly PE-Backed | San Antonio, TX | ||||
| Insider One | Venture Capital-Backed | Istanbul, Turkey |
Marketing Evolution Patents
Marketing Evolution Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20130124302-A1 | Individual-level modeling | Inactive | 01-Nov-2011 | ||
| WO-2013067211-A1 | Individual-level modeling | Inactive | 01-Nov-2011 | ||
| US-10032121-B2 | System and method for managing and implementing procedures and practices | Active | 13-Jun-2011 | ||
| US-20120317209-A1 | System and method for managing and implementing procedures and practices | Active | 13-Jun-2011 | ||
| US-20190019117-A1 | System and method for managing and implementing procedures and practices | Inactive | 13-Jun-2011 | G06Q10/06 |
Marketing Evolution Signals
Marketing Evolution Investors (4)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Energy Impact Partners | Venture Capital | Minority | ||
| Insight Partners (New York) | PE/Buyout | Minority | ||
| SaaS Capital | Lender/Debt Provider | Minority | ||
| Zetta Venture Partners | Venture Capital | Minority |
Marketing Evolution FAQs
-
When was Marketing Evolution founded?
Marketing Evolution was founded in 2000.
-
Where is Marketing Evolution headquartered?
Marketing Evolution is headquartered in New York, NY.
-
What is the size of Marketing Evolution?
Marketing Evolution has 300 total employees.
-
What industry is Marketing Evolution in?
Marketing Evolution’s primary industry is Business/Productivity Software.
-
Is Marketing Evolution a private or public company?
Marketing Evolution is a Private company.
-
What is Marketing Evolution’s current revenue?
The current revenue for Marketing Evolution is .
-
How much funding has Marketing Evolution raised over time?
Marketing Evolution has raised $72.7M.
-
Who are Marketing Evolution’s investors?
Energy Impact Partners, Insight Partners (New York), SaaS Capital, and Zetta Venture Partners have invested in Marketing Evolution.
-
Who are Marketing Evolution’s competitors?
Madison Logic, INFUSE, OptiMine, Full Circle Insights, and Insider One are some of the 56 competitors of Marketing Evolution.
Data Transparency
-
Meet our data hygiene team
Discover how our experts ensure you’re getting the most accurate financial data in the industry.
Read more -
How PitchBook sources data
Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.
Discover our process