Meetrics Overview

  • Year Founded
  • 2008

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 33

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $24.3M

Meetrics General Information

Description

Developer of an advertising analytics platform designed to measure the visibility of display advertising. The company's platform provides an online advertising effectiveness application that specializes in the measurement of the visibility of online banners along with providing global technologies to assess the viewability rates, view time of display, audience verification, fraud prevention and video advertisement, enabling advertisement agencies and other consumer-centric businesses to get to know the impact of their advertisements on the consumers, for getting a wide range of idea regarding their product development and enhancements.

Contact Information

Website
www.meetrics.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • Alexanderstraße 7
  • 10178 Berlin
  • Germany
+49 030
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
DoubleVerify
Vertical(s)
AdTech, TMT
Corporate Office
  • Alexanderstraße 7
  • 10178 Berlin
  • Germany
+49 030

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Meetrics Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 31-Aug-2021 $24.3M Completed Generating Revenue
3. Later Stage VC 13-Sep-2016 Completed Generating Revenue
2. Later Stage VC (Series B) 05-Feb-2015 $1.15M $2.45M Completed Generating Revenue
1. Early Stage VC (Series A) 01-Aug-2012 $1.3M $1.3M Completed Generating Revenue
To view Meetrics’s complete valuation and funding history, request access »

Meetrics Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an advertising analytics platform designed to measure the visibility of display advertising. The company's
Business/Productivity Software
Berlin, Germany
33 As of 2022

Chicago, IL
 

Santa Clara, CA
 
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Meetrics Competitors (40)

One of Meetrics’s 40 competitors is AdYapper, a Venture Capital-Backed company based in Chicago, IL.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
AdYapper Venture Capital-Backed Chicago, IL
C1X Venture Capital-Backed Santa Clara, CA
OpenSlate Formerly PE-Backed New York, NY
adMarketplace Formerly PE-Backed New York, NY
Aki Technologies Private Equity-Backed San Francisco, CA
You’re viewing 5 of 40 competitors. Get the full list »

Meetrics Patents

  • 11

    Total Documents Applications and Grants

  • Total Patents Families

  • 8

    Granted

  • Pending

  • Expiring in next 12 mo

Meetrics Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
EP-3962042-A1 Method and system for determining an event repeatedly conducted in a computer network, and computer program product Active 21-Aug-2020
EP-3962042-B1 Method and system for determining an event repeatedly conducted in a computer network, and computer program product Active 21-Aug-2020
US-20170094030-A1 Method in a client-server network and client-server network Inactive 29-Sep-2015
EP-3151514-B1 A method in a client-server network and client-server network Active 29-Sep-2015
EP-3151514-A1 A method in a client-server network and client-server network Active 29-Sep-2015 H04L67/01
To view Meetrics’s complete patent history, request access »

Meetrics Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Meetrics Former Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds
IBB Ventures Venture Capital Minority
Muzungu Capital Venture Capital Minority
NWZ Digital Corporate Venture Capital Minority
Ronald Paul Angel (individual) Minority
eValue Family Office Family Office Minority
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Meetrics FAQs

  • When was Meetrics founded?

    Meetrics was founded in 2008.

  • Where is Meetrics headquartered?

    Meetrics is headquartered in Berlin, Germany.

  • What is the size of Meetrics?

    Meetrics has 33 total employees.

  • What industry is Meetrics in?

    Meetrics’s primary industry is Business/Productivity Software.

  • Is Meetrics a private or public company?

    Meetrics is a Private company.

  • What is the current valuation of Meetrics?

    The current valuation of Meetrics is .

  • What is Meetrics’s current revenue?

    The current revenue for Meetrics is .

  • How much funding has Meetrics raised over time?

    Meetrics has raised $2.45M.

  • Who are Meetrics’s investors?

    IBB Ventures, Muzungu Capital, NWZ Digital, Ronald Paul, and eValue Family Office are 5 of 6 investors who have invested in Meetrics.

  • Who are Meetrics’s competitors?

    AdYapper, C1X, OpenSlate, adMarketplace, and Aki Technologies are some of the 40 competitors of Meetrics.

  • When was Meetrics acquired?

    Meetrics was acquired on 31-Aug-2021.

  • Who acquired Meetrics?

    Meetrics was acquired by DoubleVerify.

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