301 Overview
- Investor Type
-
Venture Capital
- Status
-
Active
- Professionals
-
1
- Investments
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36
- Portfolio
-
22
- Exits
-
5
301 General Information
Company Description
Founded in 2012, 301 is the corporate venture capital arm of General Mills based in Minneapolis, Minnesota. The firm is focused on partnering with emerging food brands. The firm engages and makes direct equity investments in early-stage food businesses.
Business Details
Year Founded
Investor Status
Primary Investor Type
Other Investor Types
Corporate Office
- 1 General Mills Boulevard
- Minneapolis, MN 55426
- United States
301 Investments (36)
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Company Stage | Lead Partner |
|---|---|---|---|---|---|---|
| Calibrate | 01-May-2025 | PE Growth/Expansion | Other Healthcare Technology Systems | Generating Revenue | ||
| NuMilk | 01-Mar-2025 | Beverages | Generating Revenue | |||
| Keychain (Business/Productivity Software) | 19-Nov-2024 | Business/Productivity Software | Product In Beta Test | |||
| GDB International | 01-Nov-2024 | Environmental Services (B2B) | Generating Revenue | |||
| Fera (Consumer Non-Durables) | 09-Nov-2023 | Other Consumer Non-Durables | Generating Revenue | |||
| PitPat | 26-Jun-2023 | Other Services (B2C Non-Financial) | Generating Revenue | |||
| Smalls | 01-May-2023 | Other Consumer Non-Durables | Generating Revenue | |||
| Mealogic | 01-Apr-2023 | Food Products | Generating Revenue | |||
| Ghost (Consumer Non-Durables) | 22-Mar-2023 | Later Stage VC | Other Consumer Non-Durables | Generating Revenue | ||
| BeeHero | 01-Dec-2022 | Later Stage VC | Business/Productivity Software | Generating Revenue |
301 Exits (5)
| Company Name | Exit Date | Exit Type | Exit Size |
|---|---|---|---|
| Ghost (Consumer Non-Durables) | 31-Dec-2024 | Merger/Acquisition | |
| Instacart | 19-Sep-2023 | ||
| Gathered Foods | 01-Sep-2022 | ||
| Beyond Meat | 02-May-2019 | IPO | |
| Tio Gazpacho | 20-Dec-2018 | Merger/Acquisition |
301 Investments by Industry, Year, and Region
Investments by Industry
Investments by Year
Investments by Region
301 Co-Investors (136)
| Name | With | Exits | Lead Partner | Series | Industry |
|---|---|---|---|---|---|
| Gaingels | 3 |
|
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| General Mills (Food Products) |
|
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| Closed Loop Partners |
|
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| EQUIAM |
|
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| Pegasus Tech Ventures |
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|
301 FAQs
-
What is 301?
Founded in 2012, 301 is the corporate venture capital arm of General Mills based in Minneapolis, Minnesota.
-
When was 301 founded?
301 was founded in 2012.
-
Where is 301 headquartered?
301 is headquartered in Minneapolis, MN.
-
How many investments has 301 made?
301 has made 36 investments.
-
What has 301 invested in?
301 has made numerous investments in companies like Calibrate, NuMilk, and Keychain (Business/Productivity Software) within the Healthcare Technology Systems, Beverages, and Business/Productivity Software industries.
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What has 301 invested in recently?
301's latest investment was on 01-May-2025 in Calibrate, a company within the Healthcare Technology Systems industry.
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