AdFirst Overview

  • Investor Type
  • Venture Capital

  • Status
  • Active

  • Professionals
  • 1

Professionals

  • Investments
  • 41

  • Portfolio
  • 28

  • Exits
  • 9

Exits

AdFirst General Information

Company Description

Founded in 2017, Adfirst is a venture capital firm based in Limassol, Cyprus. The firm prefers to invest in consumer products and consumer services sectors in the United States, Canada, Europe, America, Asia, Africa, and the Middle East.

Business Details

Website
adfirst.vc
Formerly Known As
Ad.Ru
Year Founded
2017
Investor Status
Actively Seeking New Investments
Primary Investor Type
Venture Capital
Corporate Office
  • Omonia Avenue Number 19
  • 2nd Floor, Office 203, Constantinides Building
  • Limassol, 3052
  • Cyprus

AdFirst Investments (41)

Company Name Deal Date Deal Type Deal Size Industry Company Stage Lead Partner
Wayflyer 23-Jun-2025 Later Stage VC Specialized Finance Generating Revenue
Bright Money 27-Sep-2023 Financial Software Generating Revenue
Fideum 14-Jun-2023 Other Financial Services Generating Revenue
Patient21 22-May-2023 Medical Records Systems Generating Revenue
Wefox 14-Feb-2023 Insurance Brokers Generating Revenue
Ongo 07-Feb-2023 Information Services (B2C) Generating Revenue
SpaceX 15-Jan-2023 Aerospace and Defense Generating Revenue/Not Profitable
Canva 01-Oct-2022 Multimedia and Design Software Generating Revenue
Synchronization 22-Dec-2021 Later Stage VC Educational and Training Services (B2C) Generating Revenue
Mercuryo 01-Dec-2021 Early Stage VC Financial Software Generating Revenue
You’re viewing 10 of 41 investments. Get the full list »

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AdFirst Exits (9)

Company Name Exit Date Exit Type Exit Size
SpaceX 12-Jun-2026 IPO
Mercuryo 31-Dec-2025
F3 (Social/Platform Software) 10-Dec-2025
Viqeo 03-Jul-2025
Academy of Change 01-Oct-2023
Braid (Financial Services) 11-Aug-2023
Gamification Lab 08-Mar-2023
Kapaga 08-Nov-2022 Merger/Acquisition
Pingdelivery 01-Oct-2022 Out of Business
To view AdFirst’s complete exits history, request access »

AdFirst Investments by Industry, Year, and Region

Investments by Industry

Investments by Year

Investments by Region

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AdFirst Co-Investors (121)

Name With Exits Lead Partner Series Industry
Gaingels 3 Series chart Industry bar
Factorial Funds Series chart Industry bar
J.P. Morgan Series chart Industry bar
Kleiner Perkins Series chart Industry bar
Madrone Capital Partners Series chart Industry bar
You’re viewing 5 of 121 co-investors. Get the full list »

AdFirst FAQs

  • What is AdFirst?

    Founded in 2017, Adfirst is a venture capital firm based in Limassol, Cyprus.

  • When was AdFirst founded?

    AdFirst was founded in 2017.

  • Where is AdFirst headquartered?

    AdFirst is headquartered in Limassol, Cyprus.

  • What is AdFirst's total asset value?

    AdFirst has around in total assets under management.

  • How many investments has AdFirst made?

    AdFirst has made 41 investments.

  • What has AdFirst invested in?

    AdFirst has made numerous investments in companies like Wayflyer, Bright Money, and Fideum within the Specialized Finance, Financial Software, and Financial Services industries.

  • What has AdFirst invested in recently?

    AdFirst's latest investment was on 23-Jun-2025 in Wayflyer, a company within the Specialized Finance industry.

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