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adidas Ventures

adidas Ventures

adidas Ventures (formerly d.b.a. Hydra Ventures) is the corporate venture capital arm of adidas AG and is based in Amsterdam, Netherlands. The firm seeks to make strategic investments in innovative companies and technologies being leveraged by the adidas brand and helping the company to achieve its mission to be the best sports company in the world. The firm began investing in 2012.

Formerly Known As
Hydra Ventures
Investor Status
Actively Seeking New Investments
Year Founded
Primary Investor Type
Corporate Venture Capital
Other Investor Types
Venture Capital
Primary Office
  • Hoogoorddreef 9a
  • Amsterdam South East
  • 1101 BA Amsterdam
  • Netherlands

adidas Ventures Investments (18)

Company Name Deal Date Deal Type Deal Size Industry Company Stage Lead Partner
Stuffstr 03-Jul-2019 Seed Round 00.00 Other Services (B2C Non-Financial) Startup
000000 03-Jun-2019 00000 00000 00000 Electrical Equipment Generating Revenue
00000 27-Nov-2018 0000 00000 00.00 Other Devices and Supplies Startup
000000 09-Feb-2018 00000 00000 00000 Electrical Equipment Generating Revenue
0000 0000 01-Jul-2017 00000 00000 000 Electronics (B2C) Generating Revenue
000 000000 01-Mar-2017 00000 00000 00.000 Monitoring Equipment Generating Revenue
000000 27-Feb-2017 00000 00000 000 Electronics (B2C) Generating Revenue
000 000000 18-Oct-2016 00000 00000 0000 Monitoring Equipment Generating Revenue
360fly 05-May-2016 Later Stage VC 0000 Electronics (B2C) Generating Revenue
PAI Health 01-Feb-2016 Debt - General 00.00 Monitoring Equipment Generating Revenue
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adidas Ventures Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000000 23-Oct-2017 000000000000000000 Completed
  • 0000000000
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adidas Ventures Team (4)

Name Title Deals Funds Boards Office Contact
Collin Barletta Director Amsterdam, Netherlands
Milos Ribic Director Amsterdam, Netherlands
Martin Ott Managing Director 0 0 Amsterdam, Netherlands
Sean Porta Director Amsterdam, Netherlands