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Catalina Marketing

Catalina Marketing
1983 FOUNDED
PRIVATE STATUS
1K-5K EMPLOYEES
Debt LATEST DEAL TYPE (Announced)
11 FINANCING ROUNDS
11 INVESTMENTS
Description

Provider of Consumer Packaged Goods (CPG) marketing services platform. The company offers marketing planning application designed to enable retailers and CPG brands to build campaigns based on real-time metrics and predict sales results from various scenarios and identify their profitable growth potential by leveraging insights from shopper IDs and shopper transactions.

Ownership Status
Privately Held (backing)
Financing Status
Pending Transaction (Debt)
Primary Industry
Media and Information Services (B2B)
Primary Office
  • 200 Carillon Parkway
  • Saint Petersburg, FL 33716
  • United States

+1 (727) 000-0000

Catalina Marketing Valuation and Funding

Deal Type Date Amount Post-Val Valuation/
EBITDA
Debt Status

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Catalina Marketing Competitors (12)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Metric Theory Corporation San Francisco, CA
00000 000000 00000 Formerly PE-Backed Saint Petersburg, FL 000 0&0
00000000000 000000 Formerly VC-backed Mumbai, India 000 000000&0
00000 Venture Capital-Backed Boston, MA 00 000.00 00000000000 000.00
000000000 Formerly VC-backed New York, NY 000 0000 000000&0 0000
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Catalina Marketing Investments & Acquisitions (11)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000 22-Oct-2014 0000000000 00000 Media and Information Services (B2B) 00000 000000
00000 00000 000000 11-Oct-2013 000000000000000000 Media and Information Services (B2B)
00000 00000 30-Apr-2012 0000000000 Business/Productivity Software 00000 000000
0000000 (0000000 0 05-May-2010 000000000000000000 Media and Information Services (B2B) 0000 00000000
E-centives 03-May-2010 Merger/Acquisition 0000 Media and Information Services (B2B)
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Catalina Marketing Exits (2)

Company Name Exit Date Exit Type Exit Size Status Buyers
00000000 000000000 20-Sep-2004 000000000000000000 Completed
  • 2 buyers
Supermarkets Online 30-Jan-2001 Secondary Transaction - Private 000.00 Completed
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Catalina Marketing Subsidiaries (2)

Company Name Industry Location Founded
Local Offer Network Media and Information Services (B2B) Chicago, IL 2010
00000000 Media and Information Services (B2B) San Jose, CA 0000
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Catalina Marketing Investors

Investor Name Investor Type Holding Participating Rounds Investor Since Board Seat Contact Info

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Catalina Marketing Executive Team (42)

Name Title Board
Seat
Contact
Info
Wayne Powers President & Chief Executive Officer
Shelly Schaffer Chief Financial Officer
Michael Bailey Chief Technology Officer
David Glogoff Chief Legal and Administration Officer
Marta Cyhan Chief Marketing Officer

23 Former Executives

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Catalina Marketing Board Members (6)

Name Representing Role Since Contact
Info
0000000 0000000 Self Board Member 000 0000

5 Former Board Members

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