Catalina Marketing (Saint Petersburg) Overview

  • Year Founded
  • 1983

Year Founded

  • Status
  • Private

  • Employees
  • 911

Employees

  • Latest Deal Type
  • Bankr. Admin/​Reorg

  • Financing Rounds
  • 14

  • Investments
  • 11

Catalina Marketing (Saint Petersburg) General Information

Description

Provider of consumer packaged goods marketing services committed to transforming data into insights and insights into action through a seamless consumer experience. The company offers shopper intelligence and targeted in-store and digital media that helps CPG brands, retailers and agencies to optimize every stage of media planning, execution and measurement, thereby enabling clients to build campaigns based on real-time metrics and predict sales results from various scenarios and identify their profitable growth potential by leveraging insights from shopper identity documents (IDs) and shopper transactions.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Corporate Office
  • 200 Carillon Parkway
  • Saint Petersburg, FL 33716
  • United States
+1 (800)
Primary Industry
Media and Information Services (B2B)
Vertical(s)
AdTech, TMT
Corporate Office
  • 200 Carillon Parkway
  • Saint Petersburg, FL 33716
  • United States
+1 (800)

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Catalina Marketing (Saint Petersburg) Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Catalina Marketing (Saint Petersburg) Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of consumer packaged goods marketing services committed to transforming data into insights and insights into ac
Media and Information Services (B2B)
Saint Petersburg, FL
911 As of 2022

Santa Clara, CA
 

London, United Kingdom
 
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Catalina Marketing (Saint Petersburg) Competitors (17)

One of Catalina Marketing (Saint Petersburg)’s 17 competitors is Position2, a Formerly VC-backed company based in Santa Clara, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Position2 Formerly VC-backed Santa Clara, CA
Dunnhumby (Media and Information Services) Corporate Backed or Acquired London, United Kingdom
NativeX Holdings Formerly PE-Backed Saint Cloud, MN
InMarket Media Venture Capital-Backed Wichita Falls, TX
NextRoll Venture Capital-Backed San Francisco, CA
You’re viewing 5 of 17 competitors. Get the full list »

Catalina Marketing (Saint Petersburg) Patents

Catalina Marketing (Saint Petersburg) Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20240127293-A1 System to enable sponsored ad monetization and dynamic content insertion at runtime Pending 25-Apr-2022
US-20240303694-A1 Audience location scoring Pending 01-Apr-2021
US-20240161146-A1 System to select in-store or e-commerce channels for optimized delivery of creative media to consumers Pending 26-Mar-2021
EP-4298583-A2 Multi-digital incentive selection with a user-specific code Pending 26-Feb-2021
US-20240135405-A1 Multi-digital incentive selection with a user-specific code Pending 26-Feb-2021 G06Q30/0224
To view Catalina Marketing (Saint Petersburg)’s complete patent history, request access »

Catalina Marketing (Saint Petersburg) Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Catalina Marketing (Saint Petersburg) Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Catalina Marketing (Saint Petersburg) Investments & Acquisitions (11)

Catalina Marketing (Saint Petersburg)’s most recent deal was a Buyout/LBO with Cellfire for . The deal was made on 22-Oct-2014.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Cellfire 22-Oct-2014 Buyout/LBO Media and Information Services (B2B)
Local Offer Network 10-Oct-2013 Buyout/LBO Business/Productivity Software
Modiv Media 30-Apr-2012 Buyout/LBO Business/Productivity Software
Invenda (Digital Couponing Business) 05-May-2010 Merger/Acquisition Media and Information Services (B2B)
E-centives 03-May-2010 Merger/Acquisition Media and Information Services (B2B)
You’re viewing 5 of 11 investments and acquisitions. Get the full list »

Catalina Marketing (Saint Petersburg) Exits (1)

Catalina Marketing (Saint Petersburg)’s most recent exit was on 30-Jan-2001 from Supermarkets Online. The exit was categorized as .

Company Name Exit Date Exit Type Exit Size Status Buyers
Supermarkets Online 30-Jan-2001 Completed
To view Catalina Marketing (Saint Petersburg)’s complete exits history, request access »

Catalina Marketing (Saint Petersburg) FAQs

  • When was Catalina Marketing (Saint Petersburg) founded?

    Catalina Marketing (Saint Petersburg) was founded in 1983.

  • Where is Catalina Marketing (Saint Petersburg) headquartered?

    Catalina Marketing (Saint Petersburg) is headquartered in Saint Petersburg, FL.

  • What is the size of Catalina Marketing (Saint Petersburg)?

    Catalina Marketing (Saint Petersburg) has 911 total employees.

  • What industry is Catalina Marketing (Saint Petersburg) in?

    Catalina Marketing (Saint Petersburg)’s primary industry is Media and Information Services (B2B).

  • Is Catalina Marketing (Saint Petersburg) a private or public company?

    Catalina Marketing (Saint Petersburg) is a Private company.

  • What is Catalina Marketing (Saint Petersburg)’s current revenue?

    The current revenue for Catalina Marketing (Saint Petersburg) is .

  • How much funding has Catalina Marketing (Saint Petersburg) raised over time?

    Catalina Marketing (Saint Petersburg) has raised $275M.

  • Who are Catalina Marketing (Saint Petersburg)’s investors?

    FS Investments has invested in Catalina Marketing (Saint Petersburg).

  • Who are Catalina Marketing (Saint Petersburg)’s competitors?

    Position2, Dunnhumby (Media and Information Services), NativeX Holdings, InMarket Media, and NextRoll are some of the 17 competitors of Catalina Marketing (Saint Petersburg).

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