Catalina Marketing Overview

  • Founded
  • 1983
Founded
  • Status
  • Private
  • Employees
  • 750
Employees
  • Latest Deal Type
  • Debt
  • (Announced)
  • Financing Rounds
  • 11
  • Investments
  • 11

Catalina Marketing General Information

Description

Provider of Consumer Packaged Goods (CPG) marketing services platform. The company offers marketing planning application designed to enable retailers and CPG brands to build campaigns based on real-time metrics and predict sales results from various scenarios and identify their profitable growth potential by leveraging insights from shopper IDs and shopper transactions.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Media and Information Services (B2B)
Primary Office
  • 200 Carillon Parkway
  • Saint Petersburg, FL 33716
  • United States
+1 (727) 000-0000
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Catalina Marketing Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Catalina Marketing Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of Consumer Packaged Goods (CPG) marketing services platform. The company offers marketing planning application
Media and Information Services (B2B)
Saint Petersburg, FL
750 As of 2018
00000
000000000 00000

000000 0

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00000 000 00000000000 00000000 (000)
San Francisco, CA
000000000 -

00000 00

dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sin
00000 000 00000000000 00000000 (000)
Saint Petersburg, FL
000 As of 0000
0000 0000-00-00
000000&0
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Catalina Marketing Competitors (11)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Metric Theory Corporation San Francisco, CA 000000000 -
00000 000000 00000 Formerly PE-Backed Saint Petersburg, FL 000 000000&0
00000000000 000000 Formerly VC-backed Mumbai, India 000 000000&0
000000000 Formerly VC-backed New York, NY 000 0000 000000&0 0000
00000000 Venture Capital-Backed San Francisco, CA 000 00000 000000 - 000 00000
You’re viewing 5 of 11 competitors. Get the full list »

Catalina Marketing Executive Team (43)

Name Title Board Seat Contact Info
Wayne Powers President & Chief Executive Officer
Robert Reich Chief Financial Officer & Executive Vice President
Michael Bailey Chief Technology Officer
David Glogoff Chief Legal and Administration Officer
Marta Cyhan Chief Marketing Officer
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Catalina Marketing Board Members (6)

Name Representing Role Since
0000000 0000000 Self Board Member 000 0000
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Catalina Marketing Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Catalina Marketing Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Catalina Marketing Investments & Acquisitions (11)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000 22-Oct-2014 0000000000 00000 Media and Information Services (B2B) 00000 000000
00000 00000 000000 11-Oct-2013 000000000000000000 Media and Information Services (B2B)
00000 00000 30-Apr-2012 0000000000 Business/Productivity Software 00000 000000
0000000 (0000000 0 05-May-2010 000000000000000000 Media and Information Services (B2B) 0000 00000000
E-centives 03-May-2010 Merger/Acquisition 0000 Media and Information Services (B2B)
You’re viewing 5 of 11 investments and acquisitions. Get the full list »

Catalina Marketing Subsidiaries (2)

Company Name Industry Location Founded
Local Offer Network Media and Information Services (B2B) Chicago, IL 2010
00000000 Media and Information Services (B2B) San Jose, CA 0000
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Catalina Marketing Exits (2)

Company Name Exit Date Exit Type Exit Size Status Buyers
00000000 000000000 20-Sep-2004 000000000000000000 Completed
  • 2 buyers
Supermarkets Online 30-Jan-2001 Secondary Transaction - Private 000.00 Completed
To view Catalina Marketing’s complete exits history, request access »