Vertrue Overview

  • Founded
  • 1989

  • Status
  • Acquired/​Merged

  • Employees
  • 116

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 5

  • Investments
  • 4

Vertrue General Information


Provider of internet marketing services in the United States. The company, through its subsidiaries, offers members savings opportunities, membership rewards and other benefits in the categories of health and wellness products and services, security services, such as insurance, privacy and financial services, shopping, travel, dining, entertainment and home and business discounts, personals, including dating, relationships and encounters and foreclosure home and auto sales.

Contact Information

Formerly Known As
Ownership Status
Financing Status
Formerly PE-Backed
Primary Industry
Media and Information Services (B2B)
Primary Office
  • 20 Glover Avenue
  • Norwalk, CT 06850
  • United States
+1 (203) 000-0000

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Vertrue Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

This information is available in the PitchBook Platform. To explore Vertrue‘s full profile, request access.

Request a free trial

Vertrue Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Vertrue Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

This information is available in the PitchBook Platform. To explore Vertrue‘s full profile, request access.

Request a free trial

Vertrue Investments & Acquisitions (4)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000000 18-Dec-2006 00000 0000 00.000 Business/Productivity Software
0000000000000 12-Sep-2005 00000 0000 00.00 Business/Productivity Software
0000000 00000 20-Oct-2004 0000000000 0000 Other Services (B2C Non-Financial)
Lavalife 01-Apr-2004 Merger/Acquisition 00000 Social Content
To view Vertrue’s complete investments and acquisitions history, request access »

Vertrue Exits (3)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000000000 18-Dec-2006 00000 00000 00 00.000 Completed
  • 5 buyers
0000000000000 12-Sep-2005 00000 00000 00 00.00 Completed
  • 3 buyers
Lavalife 01-Apr-2004 Merger/Acquisition 00000 Completed
To view Vertrue’s complete exits history, request access »