Vertrue Overview

  • Year Founded
  • 1989

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 116

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 4

  • Investments
  • 4

Vertrue General Information

Description

Provider of internet marketing services in the United States. The company, through its subsidiaries, offers members savings opportunities, membership rewards and other benefits in the categories of health and wellness products and services, security services, such as insurance, privacy and financial services, shopping, travel, dining, entertainment and home and business discounts, personals, including dating, relationships and encounters and foreclosure home and auto sales.

Contact Information

Website
www.vertrue.com
Formerly Known As
MemberWorks, Memberworks Inc
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Corporate Office
  • 20 Glover Avenue
  • Norwalk, CT 06850
  • United States
+1 (203)
Primary Industry
Media and Information Services (B2B)
Acquirer
Vertical(s)
Corporate Office
  • 20 Glover Avenue
  • Norwalk, CT 06850
  • United States
+1 (203)

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Vertrue Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Vertrue Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Vertrue Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Vertrue Investments & Acquisitions (4)

Vertrue’s most recent deal was a Later Stage VC with TouchCommerce for . The deal was made on 18-Dec-2006.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
TouchCommerce 18-Dec-2006 Later Stage VC Business/Productivity Software
TouchCommerce 12-Sep-2005 Later Stage VC Business/Productivity Software
Bargain Network 20-Oct-2004 Merger/Acquisition Other Services (B2C Non-Financial)
Lavalife 01-Apr-2004 Merger/Acquisition Social/Platform Software
To view Vertrue’s complete investments and acquisitions history, request access »

Vertrue Exits (3)

Vertrue’s most recent exit was on 18-Dec-2006 from TouchCommerce. The exit was categorized as with 5 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
TouchCommerce 18-Dec-2006 Completed
  • 5 buyers
TouchCommerce 12-Sep-2005 Completed
  • 3 buyers
Lavalife 01-Apr-2004 Merger/Acquisition Completed
To view Vertrue’s complete exits history, request access »

Vertrue FAQs

  • When was Vertrue founded?

    Vertrue was founded in 1989.

  • Where is Vertrue headquartered?

    Vertrue is headquartered in Norwalk, CT.

  • What is the size of Vertrue?

    Vertrue has 116 total employees.

  • What industry is Vertrue in?

    Vertrue’s primary industry is Media and Information Services (B2B).

  • Is Vertrue a private or public company?

    Vertrue is a Private company.

  • What is the current valuation of Vertrue?

    The current valuation of Vertrue is .

  • What is Vertrue’s current revenue?

    The current revenue for Vertrue is .

  • How much funding has Vertrue raised over time?

    Vertrue has raised $20M.

  • Who are Vertrue’s investors?

    Brencourt Advisors, Crosslink Capital, One Equity Partners, Rho Ventures, and TCV have invested in Vertrue.

  • When was Vertrue acquired?

    Vertrue was acquired on 23-May-2012.

  • Who acquired Vertrue?

    Vertrue was acquired by Oracle.

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