Veda Advantage Overview

  • Year Founded
  • 1967

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 681

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 6

  • Investments
  • 8

Veda Advantage General Information

Description

Provider of business intelligence services. The company provides commercial risk management and consumer behavioral marketing information and related services to assist customer acquisition and value optimization activities. It also operates the primary credit bureau in Australia and New Zealand.

Contact Information

Formerly Known As
Baycorp Advantage (Division)
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Corporate Office
  • Post Office Box 964
  • Sydney, New South Wales 2059
  • Australia
Primary Industry
Media and Information Services (B2B)
Acquirer
Corporate Office
  • Post Office Box 964
  • Sydney, New South Wales 2059
  • Australia

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Veda Advantage Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Veda Advantage Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of business intelligence services. The company provides commercial risk management and consumer behavioral mark
Media and Information Services (B2B)
Sydney, Australia
681 As of 2015

New York, NY
 

Dublin, Ireland
 
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Veda Advantage Competitors (7)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
CB Insights Venture Capital-Backed New York, NY
Experian Corporation Dublin, Ireland
Credit.com Formerly PE-Backed San Francisco, CA
PwC Corporation London, United Kingdom
Dun & Bradstreet Formerly PE-Backed Jacksonville, FL
You’re viewing 5 of 7 competitors. Get the full list »

Veda Advantage Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Veda Advantage Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Veda Advantage Investments & Acquisitions (8)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
EDX Australia 22-Feb-2016 Legal Services (B2B)
Kingsway Financial Assessments 10-Sep-2014 Other Financial Services
Inivio New Zealand 30-Jul-2014 Media and Information Services (B2B)
Datalicious 31-Jan-2014 Media and Information Services (B2B)
Mirus Data 11-Feb-2011 Merger/Acquisition Media and Information Services (B2B)
You’re viewing 5 of 8 investments and acquisitions. Get the full list »

Veda Advantage Subsidiaries (3)

Company Name Industry Location Founded
EDX Australia Legal Services (B2B) Sydney, Australia 2006
National Tenancy Database Media and Information Services (B2B) Fitzroy, Australia
Australian Business Research Other Financial Services Brisbane, Australia
To view Veda Advantage’s complete subsidiaries history, request access »

Veda Advantage Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
Datalicious 31-Jan-2014 Completed
To view Veda Advantage’s complete exits history, request access »

Veda Advantage FAQs

  • When was Veda Advantage founded?

    Veda Advantage was founded in 1967.

  • Where is Veda Advantage headquartered?

    Veda Advantage is headquartered in Sydney, Australia.

  • What is the size of Veda Advantage?

    Veda Advantage has 681 total employees.

  • What industry is Veda Advantage in?

    Veda Advantage’s primary industry is Media and Information Services (B2B).

  • Is Veda Advantage a private or public company?

    Veda Advantage is a Private company.

  • What is the current valuation of Veda Advantage?

    The current valuation of Veda Advantage is .

  • What is Veda Advantage’s current revenue?

    The current revenue for Veda Advantage is .

  • How much funding has Veda Advantage raised over time?

    Veda Advantage has raised $341M.

  • Who are Veda Advantage’s investors?

    Caledonian Partners, Intermediate Capital Group, Merrill Lynch Global Private Equity, Oceania Capital Partners, and Pacific Equity Partners are 5 of 6 investors who have invested in Veda Advantage.

  • Who are Veda Advantage’s competitors?

    CB Insights, Experian, Credit.com, PwC, and Dun & Bradstreet are some of the 7 competitors of Veda Advantage.

  • When was Veda Advantage acquired?

    Veda Advantage was acquired on 24-Feb-2016.

  • Who acquired Veda Advantage?

    Veda Advantage was acquired by Equifax.

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