Leaf Group Overview

  • Founded
  • 2006
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 360
Employees
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $313M
Latest Deal Amount

Leaf Group General Information

Description

Leaf Group Ltd is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness and home, art and design. The company operates in three segments: Society6 Group, Saatchi Art Group, and Media Group. Society6 Group is made-to-order marketplace business and includes Society6.com and its wholesale channel. Saatchi Art Group which includes SaatchiArt.com and its complementary art fair event brand, The Other Art Fair which is online art gallery with a focus on emerging artists. Its Media Group segment consists of a diverse portfolio of media properties that educate and inform consumers on a broad range of topics.

Contact Information

Formerly Known As
Demand Media
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Publishing
Information Services (B2C)
Parent Company
Primary Office
  • 1655 26th Street
  • Santa Monica, CA 90404
  • United States
+1 (310) 000-0000
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Leaf Group Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Merger/Acquisition 14-Jun-2021 $313M 00000 00000 Completed Generating Revenue/Not Profitable
8. 2PO 12-Feb-2018 000.00 00000 Completed Generating Revenue
7. IPO 26-Jan-2011 00000 00000 00.000 Completed Generating Revenue
6. Later Stage VC 12-Jul-2010 00.00 00000 Completed Generating Revenue
5. Later Stage VC (Series D1) 25-Mar-2008 000.00 00000 00.00 Completed Generating Revenue
4. Later Stage VC (Series D) 25-Sep-2007 00000 00000 00.000 Completed Generating Revenue
3. Later Stage VC (Series C) 28-Sep-2006 00000 00000 00000 Completed Generating Revenue
2. Early Stage VC (Series B) $17M $139M 00000 Completed Product Development
1. Early Stage VC (Series A) 01-May-2006 $122M $122M 00000 Completed Product Development
To view Leaf Group’s complete valuation and funding history, request access »

Leaf Group Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D1 0,000,000 00.000000 00 00 00 00 00 0.000
Series D 00,000,000 00.000000 00 00 00 00 00 0.000
Series C 00,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series B 15,000,000 $0.000100 3% $1.8 $1.8 1x $1.8 4.72%
Series A 85,000,000 $0.000100 6% $1.88 $1.88 1x $1.88 32.55%
To view Leaf Group’s complete cap table history, request access »

Leaf Group Patents

Leaf Group Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20210283055-A1 Carotenoid compositions and uses thereof Pending 03-May-2018 000000000
EP-3787607-A1 Carotenoid compositions and uses thereof Pending 03-May-2018 0000000000
JP-2021523119-A Carotenoid composition and its use Pending 03-May-2018 0000000000
CA-3098868-A1 Carotenoid compositions and uses thereof Pending 03-May-2018 0000000000
AU-2019262189-A1 Carotenoid compositions and uses thereof Pending 03-May-2018 A61K9/1271
To view Leaf Group’s complete patent history, request access »

Leaf Group Executive Team (35)

Name Title Board Seat Contact Info
Lauren Blassberg Senior Manager, Business Operations & Strategy
T. Tara Turk-Haynes Vice President of Diversity Equity and Inclusion
Jill Angel Executive Vice President, People
You’re viewing 3 of 35 executive team members. Get the full list »

Leaf Group Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Leaf Group Former Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
3i Group PE/Buyout Minority 000 0000 000000 0
Anthem Venture Partners Venture Capital Minority 000 0000 000000 0
Capnamic Ventures Venture Capital Minority 000 0000 000000 0
Coffin Capital & Ventures Venture Capital Minority 000 0000 000000 0
Generation Partners PE/Buyout Minority 000 0000 000000 0
You’re viewing 5 of 13 investors. Get the full list »

Leaf Group Investments & Acquisitions (25)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000000 01-Feb-2019 0000000000 000 Information Services (B2C)
0000+0000 05-Jun-2018 0000000000 000.00 Publishing 0000 0000
0000 0000000 01-May-2017 0000000000 0000 Other Commercial Services 0000 0000
000 00000 000 07-Jul-2016 0000000000 00.000 Specialty Retail 0000 0000
Leaf TV 21-Sep-2015 Merger/Acquisition Publishing
You’re viewing 5 of 25 investments and acquisitions. Get the full list »

Leaf Group Subsidiaries (7)

Company Name Industry Location Founded
OnlyInYourState Information Services (B2C) Nashville, TN 2015
000 00000 000 0000 Specialty Retail London, United Kingdom 0000
0000 0000000 Other Commercial Services Englewood, CO 0000
0000 00 Publishing Los Angeles, CA 0000
0000+0000 Publishing New York, NY 0000
You’re viewing 5 of 7 subsidiaries. Get the full list »

Leaf Group Exits (7)

Company Name Exit Date Exit Type Exit Size Status Buyers
00000000000 19-Mar-2013 000000000000000000 000 Completed
  • 0000 00000
00000000000 03-Mar-2011 000000000000000000 00.00 Completed
  • 0000 00000
00000000000 17-Aug-2009 00000 00000 00 Completed
  • 0000 00000
00000 04-Mar-2008 000000000000000000 000.00 Completed
  • 0000 00000
Airliners 27-Jul-2007 Merger/Acquisition 00.00 Completed
You’re viewing 5 of 7 exits. Get the full list »