Leaf Group Overview
- Year Founded
-
2006
- Status
-
Acquired/Merged
- Employees
-
360
- Latest Deal Type
-
M&A
- Latest Deal Amount
-
$309M
Leaf Group General Information
Description
Operator of a consumer internet company engaged in building brands that enable communities of creators to reach audiences in large and growing lifestyle categories. The company operates creator-driven brands that reach passionate audiences in categories, including fitness and wellness, home, art, and design, helping advertisers find innovative ways to engage with their customers.
Contact Information
Website
www.leafgroup.comCorporate Office
- 49 West 27th Street
- 3rd Floor
- New York, NY 10001
- United States
Corporate Office
- 49 West 27th Street
- 3rd Floor
- New York, NY 10001
- United States
Leaf Group Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 10. Merger/Acquisition | 14-Jun-2021 | $309M | Completed | Generating Revenue | ||
| 9. 2PO | 12-Feb-2018 | Completed | Generating Revenue | |||
| 8. IPO | 26-Jan-2011 | Completed | Generating Revenue | |||
| 7. Later Stage VC | 12-Jul-2010 | Completed | Generating Revenue | |||
| 6. Later Stage VC (Series D1) | 25-Mar-2008 | Completed | Generating Revenue | |||
| 5. Later Stage VC (Series D) | 25-Sep-2007 | Completed | Generating Revenue | |||
| 4. Debt Refinancing | 18-May-2007 | Completed | Generating Revenue | |||
| 3. Later Stage VC (Series C) | 28-Sep-2006 | Completed | Generating Revenue | |||
| 2. Early Stage VC (Series A) | 01-May-2006 | $122M | $139M | Completed | Product Development | |
| 1. Early Stage VC (Series B) | $17M | $17M | Completed | Product Development |
Leaf Group Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series D1 | ||||||||
| Series D | ||||||||
| Series C | ||||||||
| Series B | 15,000,000 | $0.000100 | 3% | $1.8 | $1.8 | 1x | $1.8 | 4.72% |
| Series A | 85,000,000 | $0.000100 | 6% | $1.88 | $1.88 | 1x | $1.88 | 32.55% |
Leaf Group Comparisons
Industry
Financing
Details
Leaf Group Competitors (1)
One of Leaf Group’s competitors is Whalerock Industries, a Private Equity-Backed company based in West Hollywood, CA.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Whalerock Industries | Private Equity-Backed | West Hollywood, CA |
Leaf Group Patents
Leaf Group Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-10162486-B2 | Generating a playlist based on content meta data and user parameters | Active | 14-May-2013 | ||
| US-20160246463-A1 | Generating a playlist based on content meta data and user parameters | Active | 14-May-2013 | ||
| US-20140344693-A1 | Generating a playlist based on content meta data and user parameters | Active | 14-May-2013 | ||
| US-9389754-B2 | Generating a playlist based on content meta data and user parameters | Active | 14-May-2013 | ||
| US-10585952-B2 | Systems and methods for determining content popularity based on searches | Active | 24-Apr-2013 | G06F16/951 |
Leaf Group Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Leaf Group Former Investors (13)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| 3i Group | PE/Buyout | Minority | ||
| Anthem Venture Partners | Venture Capital | Minority | ||
| Capnamic Ventures | Venture Capital | Minority | ||
| Coffin Capital & Ventures | Venture Capital | Minority | ||
| Generation Partners | Growth/Expansion | Minority |
Leaf Group Investments & Acquisitions (28)
Leaf Group’s most recent deal was a Merger/Acquisition with Only In Your State for . The deal was made on 01-Feb-2019.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| Only In Your State | 01-Feb-2019 | Merger/Acquisition | Publishing | ||
| Well+Good | 05-Jun-2018 | Merger/Acquisition | Publishing | ||
| Deny Designs | 01-May-2017 | Merger/Acquisition | Home Furnishings | ||
| The Other Art Fair | 07-Jul-2016 | Merger/Acquisition | Specialty Retail | ||
| Leaf TV | 21-Sep-2015 | Merger/Acquisition | Publishing |
Leaf Group ESG
Risk Overview
Risk Rating
Updated June, 30, 2020
28.19 | Med Risk
Risk Scale
A lower score indicates better sustainability
Negl
0-10
Low
10-20
Med
20-30
High
30-40
Severe
40+
Exposure
Exposure refers to the extent to which a company is exposed to different material ESG issues
Management
Management is related to actions taken to manage ESG issues
Peers Analysis
Peer performance insights compare the company’s ESG performance to the performance of selected peers to help inform future ESG decisions and drive internal performance improvements.
Global
Covered Companies
of 13,035
Rank
Percentile
Software & Services
Industry
of 762
Rank
Percentile
Internet Software and Services
Subindustry
of 191
Rank
Percentile
Affiliates
Subsidiaries (7)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| Only In Your State | Nashville, TN | 2015 | |
| The Other Art Fair | Santa Monica, CA | 2011 | |
| Deny Designs | Englewood, CO | 2011 | |
| Leaf TV | Los Angeles, CA | 2010 | |
| Well+Good | New York, NY | 2010 |
Leaf Group FAQs
-
When was Leaf Group founded?
Leaf Group was founded in 2006.
-
Where is Leaf Group headquartered?
Leaf Group is headquartered in New York, NY.
-
What is the size of Leaf Group?
Leaf Group has 360 total employees.
-
What industry is Leaf Group in?
Leaf Group’s primary industry is Media and Information Services (B2B).
-
Is Leaf Group a private or public company?
Leaf Group is a Private company.
-
What is the current valuation of Leaf Group?
The current valuation of Leaf Group is .
-
What is Leaf Group’s current revenue?
The current revenue for Leaf Group is .
-
How much funding has Leaf Group raised over time?
Leaf Group has raised $563M.
-
Who are Leaf Group’s investors?
3i Group, Anthem Venture Partners, Capnamic Ventures, Coffin Capital & Ventures, and Generation Partners are 5 of 13 investors who have invested in Leaf Group.
-
Who are Leaf Group’s competitors?
Whalerock Industries is a competitor of Leaf Group.
-
When was Leaf Group acquired?
Leaf Group was acquired on 14-Jun-2021.
-
Who acquired Leaf Group?
Leaf Group was acquired by Graham Holdings.
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