Leaf Group Overview
- Founded
- 2006
- Status
- Acquired/Merged
- Employees
- 360
- Latest Deal Type
- M&A
- Latest Deal Amount
- $313M
Leaf Group General Information
Description
Leaf Group Ltd is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness and home, art and design. The company operates in three segments: Society6 Group, Saatchi Art Group, and Media Group. Society6 Group is made-to-order marketplace business and includes Society6.com and its wholesale channel. Saatchi Art Group which includes SaatchiArt.com and its complementary art fair event brand, The Other Art Fair which is online art gallery with a focus on emerging artists. Its Media Group segment consists of a diverse portfolio of media properties that educate and inform consumers on a broad range of topics.
Contact Information
Website
www.leafgroup.com
Formerly Known As
Demand Media
Ownership Status
Acquired/Merged
(Operating Subsidiary)
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Publishing
Information Services (B2C)
Parent Company
Primary Office
- 1655 26th Street
- Santa Monica, CA 90404
- United States
+1 (310) 000-0000
Leaf Group Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 9. Merger/Acquisition | 14-Jun-2021 | $313M | 00000 | 00000 | Completed | Generating Revenue/Not Profitable |
| 8. 2PO | 12-Feb-2018 | 000.00 | 00000 | Completed | Generating Revenue | |
| 7. IPO | 26-Jan-2011 | 00000 | 00000 | 00.000 | Completed | Generating Revenue |
| 6. Later Stage VC | 12-Jul-2010 | 00.00 | 00000 | Completed | Generating Revenue | |
| 5. Later Stage VC (Series D1) | 25-Mar-2008 | 000.00 | 00000 | 00.00 | Completed | Generating Revenue |
| 4. Later Stage VC (Series D) | 25-Sep-2007 | 00000 | 00000 | 00.000 | Completed | Generating Revenue |
| 3. Later Stage VC (Series C) | 28-Sep-2006 | 00000 | 00000 | 00000 | Completed | Generating Revenue |
| 2. Early Stage VC (Series B) | $17M | $139M | 00000 | Completed | Product Development | |
| 1. Early Stage VC (Series A) | 01-May-2006 | $122M | $122M | 00000 | Completed | Product Development |
Leaf Group Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series D1 | 0,000,000 | 00.000000 | 00 | 00 | 00 | 00 | 00 | 0.000 |
| Series D | 00,000,000 | 00.000000 | 00 | 00 | 00 | 00 | 00 | 0.000 |
| Series C | 00,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 00.000 |
| Series B | 15,000,000 | $0.000100 | 3% | $1.8 | $1.8 | 1x | $1.8 | 4.72% |
| Series A | 85,000,000 | $0.000100 | 6% | $1.88 | $1.88 | 1x | $1.88 | 32.55% |
Leaf Group Patents
Leaf Group Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20210283055-A1 | Carotenoid compositions and uses thereof | Pending | 03-May-2018 | 000000000 | |
| EP-3787607-A1 | Carotenoid compositions and uses thereof | Pending | 03-May-2018 | 0000000000 | |
| JP-2021523119-A | Carotenoid composition and its use | Pending | 03-May-2018 | 0000000000 | |
| CA-3098868-A1 | Carotenoid compositions and uses thereof | Pending | 03-May-2018 | 0000000000 | |
| AU-2019262189-A1 | Carotenoid compositions and uses thereof | Pending | 03-May-2018 | A61K9/1271 |
Leaf Group Executive Team (35)
Leaf Group Signals
Growth Rate
0.80%
Weekly
Growth
Growth
Weekly Growth
0.80%, 93rd %ile
-35.5%.
530%
Size Multiple
219x
Median
Size Multiple
219x, 100th %ile
0.00x
0.95x.
413Kx
Key Data Points
Twitter Followers
5.5k
Similarweb Unique Visitors
15.0K
Majestic Referring Domains
314
PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.
Request a free trialLeaf Group Former Investors (13)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|---|---|---|---|---|
| 3i Group | PE/Buyout | Minority | 000 0000 | 000000 0 | |
| Anthem Venture Partners | Venture Capital | Minority | 000 0000 | 000000 0 | |
| Capnamic Ventures | Venture Capital | Minority | 000 0000 | 000000 0 | |
| Coffin Capital & Ventures | Venture Capital | Minority | 000 0000 | 000000 0 | |
| Generation Partners | PE/Buyout | Minority | 000 0000 | 000000 0 |
Leaf Group Investments & Acquisitions (25)
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| 0000000000000 | 01-Feb-2019 | 0000000000 | 000 | Information Services (B2C) | |
| 0000+0000 | 05-Jun-2018 | 0000000000 | 000.00 | Publishing | 0000 0000 |
| 0000 0000000 | 01-May-2017 | 0000000000 | 0000 | Other Commercial Services | 0000 0000 |
| 000 00000 000 | 07-Jul-2016 | 0000000000 | 00.000 | Specialty Retail | 0000 0000 |
| Leaf TV | 21-Sep-2015 | Merger/Acquisition | Publishing |
Leaf Group Subsidiaries (7)
| Company Name | Industry | Location | Founded |
|---|---|---|---|
| OnlyInYourState | Information Services (B2C) | Nashville, TN | 2015 |
| 000 00000 000 0000 | Specialty Retail | London, United Kingdom | 0000 |
| 0000 0000000 | Other Commercial Services | Englewood, CO | 0000 |
| 0000 00 | Publishing | Los Angeles, CA | 0000 |
| 0000+0000 | Publishing | New York, NY | 0000 |
Leaf Group Exits (7)
| Company Name | Exit Date | Exit Type | Exit Size | Status | Buyers |
|---|---|---|---|---|---|
| 00000000000 | 19-Mar-2013 | 000000000000000000 | 000 | Completed |
|
| 00000000000 | 03-Mar-2011 | 000000000000000000 | 00.00 | Completed |
|
| 00000000000 | 17-Aug-2009 | 00000 00000 00 | Completed |
|
|
| 00000 | 04-Mar-2008 | 000000000000000000 | 000.00 | Completed |
|
| Airliners | 27-Jul-2007 | Merger/Acquisition | 00.00 | Completed |