Leaf Group Overview

  • Year Founded
  • 2006

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 360

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $299M

Leaf Group General Information

Description

Operator of a consumer internet company engaged in building brands that enable communities of creators to reach audiences in large and growing lifestyle categories. The company operates creator-driven brands that reach passionate audiences in categories, including fitness and wellness, home, art, and design, helping advertisers find innovative ways to engage with their customers.

Contact Information

Formerly Known As
Demand Media
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Publishing
Information Services (B2C)
Parent Company
Corporate Office
  • 1655 26th Street
  • Santa Monica, CA 90404
  • United States
+1 (310) 000-0000

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Leaf Group Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
10. Merger/Acquisition 14-Jun-2021 $299M 00000 00000 Completed Generating Revenue
9. 2PO 12-Feb-2018 000.00 00000 Completed Generating Revenue
8. IPO 26-Jan-2011 00000 00000 00.000 Completed Generating Revenue
7. Later Stage VC 12-Jul-2010 00.00 00000 Completed Generating Revenue
6. Later Stage VC (Series D1) 25-Mar-2008 000.00 00000 00.00 Completed Generating Revenue
5. Later Stage VC (Series D) 25-Sep-2007 00000 00000 00.000 Completed Generating Revenue
4. Debt Refinancing 18-May-2007 00000 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 28-Sep-2006 00000 00000 00000 Completed Generating Revenue
2. Early Stage VC (Series A) 01-May-2006 $122M $139M 00000 Completed Product Development
1. Early Stage VC (Series B) $17M $17M 00000 Completed Product Development
To view Leaf Group’s complete valuation and funding history, request access »

Leaf Group Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D1 0,000,000 00.000000 00 00 00 00 00 0.000
Series D 00,000,000 00.000000 00 00 00 00 00 0.000
Series C 00,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series B 15,000,000 $0.000100 3% $1.8 $1.8 1x $1.8 4.72%
Series A 85,000,000 $0.000100 6% $1.88 $1.88 1x $1.88 32.55%
To view Leaf Group’s complete cap table history, request access »

Leaf Group Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a consumer internet company engaged in building brands that enable communities of creators to reach audience
Media and Information Services (B2B)
Santa Monica, CA
360 As of 2020
00000
00000 0000-00-00
000000&0 00000

000000

inim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea com
00000 000 0000000000
West Hollywood, CA
00 As of 0000
000
00000000000 000
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Leaf Group Competitors (1)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Whalerock Industries Private Equity-Backed West Hollywood, CA 00 000 00000000000 000
You’re viewing 1 of 1 competitors. Get the full list »

Leaf Group Executive Team (38)

Name Title Board Seat Contact Info
Lindsey Abramo Chief Revenue Officer
T. Tara Turk-Haynes Vice President of Diversity Equity and Inclusion
Ross Landsbaum Chief Financial Officer
You’re viewing 3 of 38 executive team members. Get the full list »

Leaf Group Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Leaf Group Former Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
3i Group PE/Buyout Minority 000 0000 000000 0
Anthem Venture Partners Venture Capital Minority 000 0000 000000 0
Capnamic Ventures Venture Capital Minority 000 0000 000000 0
Coffin Capital & Ventures Venture Capital Minority 000 0000 000000 0
Generation Partners Growth/Expansion Minority 000 0000 000000 0
You’re viewing 5 of 13 investors. Get the full list »

Leaf Group Investments & Acquisitions (26)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Only In Your State 01-Feb-2019 0000000000 000 Publishing
Well+Good 05-Jun-2018 0000000000 000.00 Publishing 0000 0000
Deny Designs 01-May-2017 0000000000 0000 Home Furnishings 0000 0000
The Other Art Fair 07-Jul-2016 0000000000 00.000 Specialty Retail 0000 0000
Leaf TV 21-Sep-2015 Merger/Acquisition Publishing
You’re viewing 5 of 26 investments and acquisitions. Get the full list »

Leaf Group Subsidiaries (6)

Company Name Industry Location Founded
Only In Your State Publishing Nashville, TN 2015
Deny Designs Home Furnishings Englewood, CO 0000
The Other Art Fair Specialty Retail Santa Monica, CA 0000
Leaf TV Publishing Los Angeles, CA 0000
Well+Good Publishing New York, NY 0000
You’re viewing 5 of 6 subsidiaries. Get the full list »

Leaf Group Exits (8)

Company Name Exit Date Exit Type Exit Size Status Buyers
Creativebug 19-Mar-2013 000000000000000000 000 Completed
  • 0000 00000
CoveritLive 03-Mar-2011 000000000000000000 00.00 Completed
  • 0000 00000
CoveritLive 17-Aug-2009 00000 00000 00 Completed
  • 0000 00000
Pluck 04-Mar-2008 000000000000000000 000.00 Completed
  • 0000 00000
Airliners 27-Jul-2007 Merger/Acquisition 00.00 Completed
You’re viewing 5 of 8 exits. Get the full list »

Leaf Group FAQs

  • When was Leaf Group founded?

    Leaf Group was founded in 2006.

  • Who is the founder of Leaf Group?

    Paul Stahura, Shawn Colo, and Richard Rosenblatt JD are the founders of Leaf Group.

  • Where is Leaf Group headquartered?

    Leaf Group is headquartered in Santa Monica, CA.

  • What is the size of Leaf Group?

    Leaf Group has 360 total employees.

  • What industry is Leaf Group in?

    Leaf Group’s primary industry is Media and Information Services (B2B).

  • Is Leaf Group a private or public company?

    Leaf Group is a Private company.

  • What is the current valuation of Leaf Group?

    The current valuation of Leaf Group is 00000.

  • What is Leaf Group’s current revenue?

    The current revenue for Leaf Group is 000000.

  • How much funding has Leaf Group raised over time?

    Leaf Group has raised $563M.

  • Who are Leaf Group’s investors?

    3i Group, Anthem Venture Partners, Capnamic Ventures, Coffin Capital & Ventures, and Generation Partners are 5 of 13 investors who have invested in Leaf Group.

  • Who are Leaf Group’s competitors?

    Whalerock Industries is a competitor of Leaf Group.

  • When was Leaf Group acquired?

    Leaf Group was acquired on 14-Jun-2021.

  • Who acquired Leaf Group?

    Leaf Group was acquired by Graham Holdings.

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