Rustic Crust Overview

  • Year Founded
  • 1996

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 60

Employees

  • Latest Deal Type
  • M&A

Rustic Crust General Information

Description

Producer of natural pizza crusts intended to assist people in making pizzas at home. The company's pizza crusts are ready-made, use organic ingredients to make them stay fresh and keep their delicious flavor longer without refrigeration, enabling customers to make their own inventive pizzas.

Contact Information

Website
www.rusticcrust.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 5 Main Street
  • Pittsfield, NH 03263
  • United States
Primary Industry
Food Products
Acquirer
Goodwell Foods
Vertical(s)
FoodTech, E-Commerce
Corporate Office
  • 5 Main Street
  • Pittsfield, NH 03263
  • United States

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Rustic Crust Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 31-May-2025 Completed Generating Revenue
7. Later Stage VC (Series C) 28-Jun-2018 Completed Generating Revenue
6. Later Stage VC (Series B2) 18-Jul-2012 Completed Generating Revenue
5. Later Stage VC (Series B1) 01-Nov-2009 Completed Generating Revenue
4. Later Stage VC 03-Mar-2009 Completed Generating Revenue
3. Later Stage VC (Series B1) 29-Jul-2008 Completed Generating Revenue
2. Later Stage VC (Series B) 25-Sep-2007 $1.69M $1.69M Completed Generating Revenue
1. Later Stage VC 01-Dec-2004 Completed Generating Revenue
To view Rustic Crust’s complete valuation and funding history, request access »

Rustic Crust Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series C
Series B2
Series B1
Series B
Series A1 105,267 $0.001000 6% $1 $1 1x $1 0.35%
Series A 1,203,260 $0.001000 6% $1 $1 1x $1 3.99%
To view Rustic Crust’s complete cap table history, request access »

Rustic Crust Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of natural pizza crusts intended to assist people in making pizzas at home. The company's pizza crusts are read
Food Products
Pittsfield, NH
60 As of 2016

Woodland Hills, CA
 

Pasadena, CA
 
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Rustic Crust Competitors (6)

One of Rustic Crust’s 6 competitors is Pizza Studio, a Formerly PE-Backed company based in Woodland Hills, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Pizza Studio Formerly PE-Backed Woodland Hills, CA
Blaze Pizza Private Equity-Backed Pasadena, CA
Famoso Neapolitan Pizzeria Formerly PE-Backed Burnaby, Canada
Pieology Pizzeria Formerly VC-backed Irvine, CA
Domino's Pizza Cambodia Corporate Backed or Acquired Phnom Penh, Cambodia
To view Rustic Crust’s complete competitors history, request access »

Rustic Crust Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

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Rustic Crust Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds
Advantage Capital (Louisiana) PE/Buyout Minority
CEI Community Ventures Corporate Venture Capital Minority
CEI Ventures Venture Capital Minority
Renewal Climate Ventures Venture Capital Minority
SJF Ventures Venture Capital Minority
To view Rustic Crust’s complete investors history, request access »

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Rustic Crust FAQs

  • When was Rustic Crust founded?

    Rustic Crust was founded in 1996.

  • Where is Rustic Crust headquartered?

    Rustic Crust is headquartered in Pittsfield, NH.

  • What is the size of Rustic Crust?

    Rustic Crust has 60 total employees.

  • What industry is Rustic Crust in?

    Rustic Crust’s primary industry is Food Products.

  • Is Rustic Crust a private or public company?

    Rustic Crust is a Private company.

  • What is Rustic Crust’s current revenue?

    The current revenue for Rustic Crust is .

  • How much funding has Rustic Crust raised over time?

    Rustic Crust has raised $15M.

  • Who are Rustic Crust’s investors?

    Advantage Capital (Louisiana), CEI Community Ventures, CEI Ventures, Renewal Climate Ventures, and SJF Ventures have invested in Rustic Crust.

  • Who are Rustic Crust’s competitors?

    Pizza Studio, Blaze Pizza, Famoso Neapolitan Pizzeria, Pieology Pizzeria, and Domino's Pizza Cambodia are some of the 6 competitors of Rustic Crust.

  • When was Rustic Crust acquired?

    Rustic Crust was acquired on 31-May-2025.

  • Who acquired Rustic Crust?

    Rustic Crust was acquired by Goodwell Foods.

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