Direct Line Insurance Group Overview
- Year Founded
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1985
- Status
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Acquired/Merged
- Employees
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9,000
- Latest Deal Type
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M&A
- Financing Rounds
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10
- Investments
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11
Direct Line Insurance Group General Information
Description
Direct Line is one of the more focused insurers that we cover. The business sells four lines of insurance in two divisions: personal lines motor, personal lines home, rescue and other personal lines, and commercial. Rescue and other personal lines include rescue and travel with pet insurance being discontinued. Commercial insurance is sold to small businesses and Direct Line agreed to the sale of its commercial broking business. Direct Line only sells insurance in the United Kingdom. Its personal motor insurance division typically accounts for around 60% of group gross written premium and the personal home insurance unit typically sells around 20%. Rescue and other personal lines account for around 10% and commercial insurance accounts for around 10%.
Contact Information
Website
www.directlinegroup.co.uk(Operating Subsidiary)
Corporate Office
- Churchill Court
- Westmoreland Road, Kent
- Bromley BR1 1DP
- England, United Kingdom
Corporate Office
- Churchill Court
- Westmoreland Road, Kent
- Bromley BR1 1DP
- England, United Kingdom
Direct Line Insurance Group Valuation & Funding
| Deal Type | Date | Amount | Valuation/ EBITDA |
Post-Val | Status | Debt |
|---|
Direct Line Insurance Group Comparisons
Industry
Financing
Details
Direct Line Insurance Group Competitors (6)
One of Direct Line Insurance Group’s 6 competitors is Swinton Group, a Private Equity-Backed company based in Salford, United Kingdom.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Swinton Group | Private Equity-Backed | Salford, United Kingdom | ||||
| Allstate | Corporation | Northbrook, IL | ||||
| Chubb Group Holdings | Formerly PE-Backed | Zurich, Switzerland | ||||
| Markerstudy Group | Private Equity-Backed | Sevenoaks, United Kingdom | ||||
| Zurich Insurance Group | Corporation | Zurich, Switzerland |
Direct Line Insurance Group Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Direct Line Insurance Group Former Investors
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|
Direct Line Insurance Group Investments & Acquisitions (11)
Direct Line Insurance Group’s most recent deal was a Merger/Acquisition with By Miles. The deal was made on 24-Apr-2023.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| By Miles | 24-Apr-2023 | Merger/Acquisition | Automotive Insurance | ||
| Brolly [Financial Software] | 15-Sep-2020 | Merger/Acquisition | Financial Software | ||
| Five (Software Development Applications) | 03-Mar-2020 | Early Stage VC | Software Development Applications | ||
| Canopy Rent | 29-Sep-2017 | Seed Round | Real Estate Services (B2C) | ||
| PawSquad | 05-Jun-2017 | Corporate | Other Services (B2C Non-Financial) |
Direct Line Insurance Group Exits (5)
Direct Line Insurance Group’s most recent exit was on 03-Mar-2020 from Five (Software Development Applications). The exit was categorized as with 8 buyers.
| Company Name | Exit Date | Exit Type | Exit Size | Status | Buyers |
|---|---|---|---|---|---|
| Five (Software Development Applications) | 03-Mar-2020 | Completed |
|
||
| PawSquad | 05-Jun-2017 | Completed |
|
||
| The Floow | 06-Mar-2017 | Completed |
|
||
| The Floow | 08-Jul-2014 | Completed |
|
||
| Tracker Network (UK) | 31-Jan-2005 | Buyout/LBO | Completed |
|
Direct Line Insurance Group Affiliates
Subsidiaries (8)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| By Miles | Bromley, United Kingdom | 2015 | |
| FarmWeb | Gloucester, United Kingdom | 1996 | |
| Inter Group Insurance Services | Bromley, United Kingdom | 1992 | |
| Uk Assistance Accident Repair Centres | Bromley, United Kingdom | 1990 | |
| Churchill Insurance Company | Bromley, United Kingdom | 1988 |
Direct Line Insurance Group FAQs
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When was Direct Line Insurance Group founded?
Direct Line Insurance Group was founded in 1985.
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Where is Direct Line Insurance Group headquartered?
Direct Line Insurance Group is headquartered in Bromley, United Kingdom.
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What is the size of Direct Line Insurance Group?
Direct Line Insurance Group has 9,000 total employees.
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What industry is Direct Line Insurance Group in?
Direct Line Insurance Group’s primary industry is Multi-line Insurance.
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Is Direct Line Insurance Group a private or public company?
Direct Line Insurance Group is a Private company.
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What is the current valuation of Direct Line Insurance Group?
The current valuation of Direct Line Insurance Group is .
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What is Direct Line Insurance Group’s current revenue?
The current revenue for Direct Line Insurance Group is .
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How much funding has Direct Line Insurance Group raised over time?
Direct Line Insurance Group has raised $1.27B.
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Who are Direct Line Insurance Group’s investors?
NatWest Group has invested in Direct Line Insurance Group.
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Who are Direct Line Insurance Group’s competitors?
Swinton Group, Allstate, Chubb Group Holdings, Markerstudy Group, and Zurich Insurance Group are some of the 6 competitors of Direct Line Insurance Group.
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When was Direct Line Insurance Group acquired?
Direct Line Insurance Group was acquired on 01-Jul-2025.
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Who acquired Direct Line Insurance Group?
Direct Line Insurance Group was acquired by Aviva (London).
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