Direct Line Group Overview

  • Founded
  • 1985
  • Status
  • Public
  • Employees
  • 10,807
  • Stock Symbol
  • DLG
Stock Symbol
  • Investments
  • 10
  • Share Price
  • $3.90
  • (As of Friday Closing)

Direct Line Group General Information


Direct Line was founded in 1985 by Peter Wood and Martin Long and became synonymous with the television ads that touted Direct Line's red telephone. This was the unique selling point for the company, the telephone as the main channel used for communication and distribution. A launch to cut out the middleman and another step in the United Kingdom's insurance industry's disintermediation.In these early years on expanding into home insurance the business was acquired by the bank Royal Bank of Scotland. This partnership then came to a head in 2009 when RBS was forced to agree to a divestment in order to satisfy terms of a bailout. That divestment was completed in February 2014.

Contact Information

Ownership Status
Publicly Held
Financing Status
Primary Industry
Automotive Insurance
Other Industries
Life and Health Insurance
Other Insurance
Multi-line Insurance
Stock Exchange
Primary Office
  • Churchill Court
  • Westmoreland Road
  • Bromley BR1 1DP
  • England, United Kingdom
+44 0113 000 0000
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Direct Line Group Stock Performance

(As of Friday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$3.90 $3.90 $3.35 - $4.62 $5.21B 1.34B 4M $0.36

Direct Line Group Financials Summary

In Thousands,
TTM 30-Jun-2021 FY 2020 31-Dec-2020 FY 2019 31-Dec-2019 FY 2018 31-Dec-2018
EV 4,636,471 4,946,029 4,797,763 4,676,317
Revenue 4,320,116 4,122,367 4,210,822 4,590,695
EBITDA 791,820 720,539 782,863 929,420
Net Income 508,787 470,703 535,730 629,392
Total Assets 12,884,408 13,113,510 12,369,801 12,099,533
Total Debt 904,033 982,460 623,722 620,242
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Direct Line Group Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Direct Line Group Executive Team (27)

Name Title Board Seat Contact Info
Steve Maddock Chief Operating Officer
Gail Rutherford Director of Strategy and M&A
Jose Vazquez Chief Risk Officer
Penelope James Chief Executive Officer & Executive Director
Neil Manser Chief Financial Officer, Finance & Board Member
You’re viewing 5 of 27 executive team members. Get the full list »

Direct Line Group Board Members (17)

Name Representing Role Since
000000 0000 Self Chairman & Board Member 000 0000
00000 000000 Self Board Member 000 0000
000000 0000000 Self Board Member 000 0000
0000 000000 Direct Line Group Board Member 000 0000
0000 0000000 Self Board Member 000 0000
You’re viewing 5 of 17 board members. Get the full list »

Direct Line Group Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Direct Line Group Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Direct Line Group Investments & Acquisitions (10)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000 15-Sep-2020 000000000000000000 Financial Software 00000 00000000
0000 (0000000000) 03-Mar-2020 00000 00000 00 0000 Automotive 000 0000
000000 (0000000000 03-Oct-2017 000000000 00.000 Business/Productivity Software
00000000 05-Jun-2017 000000000 Other Services (B2C Non-Financial) 0000000 00000
The Floow 06-Mar-2017 Corporate 000.00 Other Insurance
You’re viewing 5 of 10 investments and acquisitions. Get the full list »

Direct Line Group Subsidiaries (2)

Company Name Industry Location Founded
FarmWeb Other Insurance Gloucester, United Kingdom 1996
000000000 00000000 Insurance Company Bromley, United Kingdom 0000
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Direct Line Group Exits (2)

Company Name Exit Date Exit Type Exit Size Status Buyers
00000000 05-Jun-2017 000000000 Completed
  • 000000 0000 00000
TRACKER Network (UK) 31-Jan-2005 Buyout/LBO 00000 Completed
  • 2 buyers
To view Direct Line Group’s complete exits history, request access »