DataXu Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 350

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $147M

DataXu General Information

Description

Provider of a real-time media management platform intended to be used for improving marketing and advertising strategies. The company's platform helps to combine automated media buying, optimization, and analytics by delivering digital advertising campaigns across mobile and other video channels, enabling businesses to connect with real people across all channels, including television, capturing consumers' attention.

Contact Information

Website
www.dataxu.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 53 State Street
  • 25th Floor
  • Boston, MA 02209
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
Roku
Vertical(s)
AdTech, SaaS, Marketing Tech, TMT, Mobile
Corporate Office
  • 53 State Street
  • 25th Floor
  • Boston, MA 02209
  • United States

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DataXu Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
10. Merger/Acquisition 08-Nov-2019 $147M Completed Profitable
9. Later Stage VC 09-Jan-2017 Completed Profitable
8. Later Stage VC (Series F) 25-Jan-2016 Completed Profitable
7. Later Stage VC (Series E) 04-Feb-2014 Completed Profitable
6. Later Stage VC (Series D) 01-May-2013 Completed Profitable
5. Later Stage VC (Series D) 25-Jan-2013 Completed Profitable
4. Later Stage VC (Series C1) 30-Mar-2012 Completed Profitable
3. Later Stage VC (Series C) 04-Feb-2011 Completed Profitable
2. Early Stage VC (Series B) 08-Mar-2010 $11M $17.1M Completed Startup
1. Early Stage VC (Series A) 14-Apr-2009 $6.06M $6.06M Completed Startup
To view DataXu’s complete valuation and funding history, request access »

DataXu Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series F
Series E
Series D
Series C1
Series C
Series B 21,950,017 $0.001000 6% $0.5 $0.5 1x $0.5 12.15%
Series A 39,405,799 $0.001000 6% $0.21 $0.21 1x $0.21 21.81%
To view DataXu’s complete cap table history, request access »

DataXu Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of a real-time media management platform intended to be used for improving marketing and advertising strategies
Business/Productivity Software
Boston, MA
350 As of 2019

Gurugram, India
 

Denver, CO
 
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DataXu Competitors (74)

One of DataXu’s 74 competitors is Tyroo Media, a Formerly VC-backed company based in Gurugram, India.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Tyroo Media Formerly VC-backed Gurugram, India
Choozle Private Equity-Backed Denver, CO
Aarki Venture Capital-Backed San Francisco, CA
CoreMedia Private Equity-Backed Hamburg, Germany
Inmobi Venture Capital-Backed Singapore, Singapore
You’re viewing 5 of 74 competitors. Get the full list »

DataXu Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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DataXu Former Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds
Accomplice VC Venture Capital Minority
Agman PE/Buyout Minority
Alumni Ventures Venture Capital Minority
Atlas Venture Venture Capital Minority
ESO Fund Secondary Buyer Minority
You’re viewing 5 of 13 investors. Get the full list »

DataXu Acquisitions (2)

DataXu’s most recent deal was a Merger/Acquisition with JasperLabs. The deal was made on 24-Apr-2014.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
JasperLabs 24-Apr-2014 Merger/Acquisition Media and Information Services (B2B)
Mexad 09-Jan-2012 Merger/Acquisition Media and Information Services (B2B)
To view DataXu’s complete acquisitions history, request access »

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DataXu FAQs

  • When was DataXu founded?

    DataXu was founded in 2009.

  • Where is DataXu headquartered?

    DataXu is headquartered in Boston, MA.

  • What is the size of DataXu?

    DataXu has 350 total employees.

  • What industry is DataXu in?

    DataXu’s primary industry is Business/Productivity Software.

  • Is DataXu a private or public company?

    DataXu is a Private company.

  • What is the current valuation of DataXu?

    The current valuation of DataXu is .

  • What is DataXu’s current revenue?

    The current revenue for DataXu is .

  • How much funding has DataXu raised over time?

    DataXu has raised $91.1M.

  • Who are DataXu’s investors?

    Accomplice VC, Agman, Alumni Ventures, Atlas Venture, and ESO Fund are 5 of 13 investors who have invested in DataXu.

  • Who are DataXu’s competitors?

    Tyroo Media, Choozle, Aarki, CoreMedia, and Inmobi are some of the 74 competitors of DataXu.

  • When was DataXu acquired?

    DataXu was acquired on 08-Nov-2019.

  • Who acquired DataXu?

    DataXu was acquired by Roku.

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