Videology

Videology Overview

Founded 2007
Founded
Status Acquired/​Merged
Employees 403
Employees
Latest Deal Type M&A
Latest Deal Amount $119M
Latest Deal Amount

Videology General Information

Description

Developer of a TV and video advertising software designed to provide converged and addressable advertising across TV and digital video. The company's converged advertising software automatically and continually optimizes media and data for advertisers and media companies to forecast audiences, as well as the expected demand for those audiences, over time and across devices to bring the efficiencies and intelligence of programmatic advertising to the constrained TV and premium video marketplace.

Contact Information

Formerly Known As
TidalTV
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Primary Office
  • 1500 Broadway
  • 4th Floor
  • New York, NY 10036
  • United States
+1 (212) 000-0000
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Videology Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Merger/Acquisition 21-Aug-2018 $119M 00000 Completed Bankruptcy: Admin/Reorg
8. Bankruptcy: Admin/Reorg 10-May-2018 Completed Bankruptcy: Admin/Reorg
7. Debt - General 09-Aug-2017 000.00 00000 Completed Generating Revenue
6. Later Stage VC (Series D) 16-Jul-2013 000.00 00000 00000 Completed Generating Revenue
5. Later Stage VC 17-Aug-2012 000.00 000.00 Completed Generating Revenue
4. Later Stage VC (Series C) 31-Mar-2011 0000 0000 Completed Startup
3. Early Stage VC (Series B) 16-Feb-2010 0000 0000 Completed Startup
2. Early Stage VC (Series A) 26-Feb-2008 $15M $15M Completed Startup
1. Seed Round Completed Startup

Videology Cap Table

To view Videology‘s complete cap table, request access >>
Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D 0,000,000 00.000000 000 000 00 000 00.000
Series C 0,000,000 00.000000 000 000 00 000 00.000
Series B 0,000,000 00.000000 00.00 00.00 00 00.00 00.00
Series A 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series Y 000,000 00.000000 000.00 000.00 00 000.00 0.000
Series X 000,000 00.000000 000.00 000.00 00 000.00 0.000
Class C Common 00,000,000 00.000000
Class B Common 19,205,000 $0.001000
Class A Common 265,000 $0.001000

Videology Competitors (44)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing
Amount
Genesis Media Private Equity-Backed New York, NY 000 0000 00 000000 0000
00000000 Venture Capital-Backed San Francisco, CA 000 00000 000000000 00000
0000000 Private Equity-Backed New York, NY 000 000.00 0000000 0000 000.00
00000 Corporate Backed or Acquired Denver, CO 000 000.00 000000000000
00000000 Formerly VC-backed Waltham, MA 00 000.00 000000&0 000.00

Videology Executive Team (24)

Name Title Board Seat Contact Info
Thomas McMahon Chief Operating Officer & Board Member
Kevin Haley Chief Scientist and Chief Product Officer
Scott Macleod President
Kenneth Tarpey Chief Financial Officer
Ajay Sravanapudi Chief Technology Officer

11 Former Executives

Videology Board Members (11)

To view Videology‘s full board member team, request access >>
Name Representing Role Since
Scott Ferber Self Co-Founder, Chairman & Chief Executive Officer 000 0000
Thomas McMahon Videology Chief Operating Officer & Board Member 000 0000

9 Former Board Members

Videology Former Investors (10)

To view Videology‘s full investor history, request access >>
Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Boulder Ventures Venture Capital Minority 000 0000 000000 0
Catalyst Investors Growth/Expansion Minority 000 0000 000000 0
Comcast Ventures Corporate Venture Capital Minority 000 0000 000000 0
HarbourVest Partners PE/Buyout Minority 000 0000 000000 0
New Enterprise Associates Venture Capital Minority 000 0000 000000 0

Videology Acquisitions (2)

To view Videology‘s complete investment and acquisition history, request access >>
Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000 03-Oct-2012 000000000000000000 Vertical Market Software
Collider Media 20-Aug-2012 Merger/Acquisition 000.00 Media and Information Services (B2B)

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