Videology Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 325

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $119M

Videology General Information

Description

Developer of a TV and video advertising software designed to provide converged and addressable advertising across TV and digital video. The company's converged advertising software automatically and continually optimizes media and data for advertisers and media companies to forecast audiences, as well as the expected demand for those audiences, over time and across devices to bring the efficiencies and intelligence of programmatic advertising to the constrained TV and premium video marketplace.

Contact Information

Website
www.videologygroup.com
Formerly Known As
TidalTV, Tidaltv, Inc.
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 1500 Broadway
  • 4th Floor
  • New York, NY 10036
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
Amobee
Vertical(s)
AdTech, SaaS, TMT
Corporate Office
  • 1500 Broadway
  • 4th Floor
  • New York, NY 10036
  • United States

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Videology Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Merger/Acquisition 21-Aug-2018 $119M Completed Bankruptcy: Admin/Reorg
8. Bankruptcy: Admin/Reorg 10-May-2018 Completed Bankruptcy: Admin/Reorg
7. Debt - General 09-Aug-2017 Completed Generating Revenue
6. Later Stage VC (Series D) 16-Jul-2013 Completed Generating Revenue
5. Later Stage VC 17-Aug-2012 Completed Generating Revenue
4. Later Stage VC (Series C) 31-Mar-2011 Completed Startup
3. Early Stage VC (Series B) 16-Feb-2010 Completed Startup
2. Early Stage VC (Series A) 26-Feb-2008 $15M $15M Completed Startup
1. Seed Round Completed Startup
To view Videology’s complete valuation and funding history, request access »

Videology Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series D
Series C
Series B
Series A
Series Y
Series X
Class C Common
Class B Common 19,205,000 $0.001000
Class A Common 265,000 $0.001000
To view Videology’s complete cap table history, request access »

Videology Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a TV and video advertising software designed to provide converged and addressable advertising across TV and
Business/Productivity Software
New York, NY
325 As of 2014

Denver, CO
 

Irvine, CA
 
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Videology Competitors (71)

One of Videology’s 71 competitors is Choozle, a Private Equity-Backed company based in Denver, CO.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Choozle Private Equity-Backed Denver, CO
Viant Technology Formerly VC-backed Irvine, CA
Virool Formerly VC-backed San Francisco, CA
Liftoff Mobile Private Equity-Backed Redwood City, CA
Chocolate (Business/Productivity Software) Formerly VC-backed San Francisco, CA
You’re viewing 5 of 71 competitors. Get the full list »

Videology Patents

  • 11

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

Videology Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
WO-2016109510-A1 Method and system for assessing viewing quality of media objects Inactive 30-Dec-2014
WO-2016099629-A1 Method and system for online advertising based on dynamic advertisement placement Inactive 19-Dec-2014
WO-2015183807-A1 Method and system for advertisement conversion measurement based on associated discrete user activities Inactive 28-May-2014
WO-2015183793-A1 Method and system for associating discrete user activities on mobile devices Inactive 28-May-2014
WO-2015183786-A1 Method and system for recommending targeted television programs based on online behavior Inactive 28-May-2014 H04N21/251
To view Videology’s complete patent history, request access »

Videology Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Videology Former Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds
Boulder Ventures Venture Capital Minority
Catalyst Investors Growth/Expansion Minority
Comcast Ventures Corporate Venture Capital Minority
HarbourVest Partners Asset Manager Minority
New Enterprise Associates Venture Capital Minority
You’re viewing 5 of 10 investors. Get the full list »

Videology Acquisitions (2)

Videology’s most recent deal was a Merger/Acquisition with LucidMedia. The deal was made on 03-Oct-2012.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
LucidMedia 03-Oct-2012 Merger/Acquisition Media and Information Services (B2B)
Collider Media 20-Aug-2012 Merger/Acquisition Media and Information Services (B2B)
To view Videology’s complete acquisitions history, request access »

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Videology FAQs

  • When was Videology founded?

    Videology was founded in 2007.

  • Where is Videology headquartered?

    Videology is headquartered in New York, NY.

  • What is the size of Videology?

    Videology has 325 total employees.

  • What industry is Videology in?

    Videology’s primary industry is Business/Productivity Software.

  • Is Videology a private or public company?

    Videology is a Private company.

  • What is the current valuation of Videology?

    The current valuation of Videology is .

  • What is Videology’s current revenue?

    The current revenue for Videology is .

  • How much funding has Videology raised over time?

    Videology has raised $244M.

  • Who are Videology’s investors?

    Boulder Ventures, Catalyst Investors, Comcast Ventures, HarbourVest Partners, and New Enterprise Associates are 5 of 10 investors who have invested in Videology.

  • Who are Videology’s competitors?

    Choozle, Viant Technology, Virool, Liftoff Mobile, and Chocolate (Business/Productivity Software) are some of the 71 competitors of Videology.

  • When was Videology acquired?

    Videology was acquired on 21-Aug-2018.

  • Who acquired Videology?

    Videology was acquired by Amobee.

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