Videology Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 325

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $119M

Videology General Information

Description

Developer of a TV and video advertising software designed to provide converged and addressable advertising across TV and digital video. The company's converged advertising software automatically and continually optimizes media and data for advertisers and media companies to forecast audiences, as well as the expected demand for those audiences, over time and across devices to bring the efficiencies and intelligence of programmatic advertising to the constrained TV and premium video marketplace.

Contact Information

Formerly Known As
TidalTV, Tidaltv, Inc.
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
Corporate Office
  • 1500 Broadway
  • 4th Floor
  • New York, NY 10036
  • United States

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Videology Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Merger/Acquisition 21-Aug-2018 $119M 00000 Completed Bankruptcy: Admin/Reorg
8. Bankruptcy: Admin/Reorg 10-May-2018 Completed Bankruptcy: Admin/Reorg
7. Debt - General 09-Aug-2017 000.00 00000 Completed Generating Revenue
6. Later Stage VC (Series D) 16-Jul-2013 000.00 00000 00000 Completed Generating Revenue
5. Later Stage VC 17-Aug-2012 000.00 000.00 Completed Generating Revenue
4. Later Stage VC (Series C) 31-Mar-2011 0000 0000 Completed Startup
3. Early Stage VC (Series B) 16-Feb-2010 0000 0000 Completed Startup
2. Early Stage VC (Series A) 26-Feb-2008 $15M $15M Completed Startup
1. Seed Round Completed Startup
To view Videology’s complete valuation and funding history, request access »

Videology Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D 0,000,000 00.000000 000 000 00 000 00.000
Series C 0,000,000 00.000000 000 000 00 000 00.000
Series B 0,000,000 00.000000 00.00 00.00 00 00.00 00.00
Series A 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series Y 000,000 00.000000 000.00 000.00 00 000.00 0.000
Series X 000,000 00.000000 000.00 000.00 00 000.00 0.000
Class C Common 00,000,000 00.000000
Class B Common 19,205,000 $0.001000
Class A Common 265,000 $0.001000
To view Videology’s complete cap table history, request access »

Videology Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a TV and video advertising software designed to provide converged and addressable advertising across TV and
Business/Productivity Software
New York, NY
325 As of 2014
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00000 000 0000000000
Irvine, CA
000 As of 0000
00000
00.000 0000-00-00
00000000 00000

00000

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00000 000 0000000000
Toronto, Canada
000 As of 0000
00000 00000
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Videology Competitors (65)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Viant Technology Formerly VC-backed Irvine, CA 000 00000 00000000 00000
Index Exchange Venture Capital-Backed Toronto, Canada 000 00000 00000
Magnite Formerly VC-backed New York, NY 000 00.000 000000000 00 00.000
Choozle Private Equity-Backed Denver, CO 00 000.00 0000000 0000 000.00
Chocolate (Business/Productivity Software) Formerly VC-backed San Francisco, CA 00 00.000 000000&0
You’re viewing 5 of 65 competitors. Get the full list »

Videology Patents

Videology Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
AU-2012359075-A1 List-based advertisement serving Inactive 23-Dec-2011 00000000000
EP-2795558-A1 List-based advertisement serving Inactive 23-Dec-2011 00000000000 0
US-20130166389-A1 List-based advertisement serving Inactive 23-Dec-2011 00000000000 00
EP-2795558-A4 List-based advertisement serving Inactive 23-Dec-2011 G06Q30/0277 0

Videology Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Videology Former Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Boulder Ventures Venture Capital Minority 000 0000 000000 0
Catalyst Investors Growth/Expansion Minority 000 0000 000000 0
Comcast Ventures Corporate Venture Capital Minority 000 0000 000000 0
HarbourVest Partners PE/Buyout Minority 000 0000 000000 0
New Enterprise Associates Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 10 investors. Get the full list »

Videology Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
LucidMedia 03-Oct-2012 0000000000 Vertical Market Software
Collider Media 20-Aug-2012 Merger/Acquisition 000.00 Media and Information Services (B2B)
To view Videology’s complete acquisitions history, request access »

Videology FAQs

  • When was Videology founded?

    Videology was founded in 2007.

  • Who is the founder of Videology?

    Scott Ferber is the founder of Videology.

  • Where is Videology headquartered?

    Videology is headquartered in New York, NY.

  • What is the size of Videology?

    Videology has 325 total employees.

  • What industry is Videology in?

    Videology’s primary industry is Business/Productivity Software.

  • Is Videology a private or public company?

    Videology is a Private company.

  • What is the current valuation of Videology?

    The current valuation of Videology is 00000.

  • What is Videology’s current revenue?

    The current revenue for Videology is 00000.

  • How much funding has Videology raised over time?

    Videology has raised $233M.

  • Who are Videology’s investors?

    Boulder Ventures, Catalyst Investors, Comcast Ventures, HarbourVest Partners, and New Enterprise Associates are 5 of 10 investors who have invested in Videology.

  • Who are Videology’s competitors?

    Viant Technology, Index Exchange, Magnite, Choozle, and Chocolate (Business/Productivity Software) are some of the 65 competitors of Videology.

  • When was Videology acquired?

    Videology was acquired on 21-Aug-2018.

  • Who acquired Videology?

    Videology was acquired by Amobee.

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