Trueffect Overview
- Year Founded
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2002
- Status
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Out of Business
- Employees
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89
- Latest Deal Type
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Out of Business
Trueffect General Information
Description
Provider of first-party advertising platform intended to combine customer data with media intelligence to inform the most effective media buy for every stage in the funnel. The company's first-party advertising platform is individually configured to the requirements of advertisers and agencies, enabling them to deliver, measure, manage and target their internet media activities.
Contact Information
Website
www.trueffect.comCorporate Office
- 10170 Church Ranch Way
- Suite 300
- Westminster, CO 80021
- United States
Corporate Office
- 10170 Church Ranch Way
- Suite 300
- Westminster, CO 80021
- United States
Trueffect Valuation & Funding
Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
---|---|---|---|---|---|---|
11. Out of Business | 01-Jun-2019 | Completed | Out of Business | |||
10. Later Stage VC (Series C) | 25-Jun-2014 | Completed | Generating Revenue | |||
9. Debt - General | 20-Jun-2014 | Completed | Generating Revenue | |||
8. Debt - General | 25-Nov-2013 | Completed | Generating Revenue | |||
7. Later Stage VC (Series B) | 09-May-2013 | Completed | Generating Revenue | |||
6. Debt - General | 12-Jul-2012 | Completed | Generating Revenue | |||
5. Debt - General | 27-Apr-2012 | Completed | Generating Revenue | |||
4. Later Stage VC (Series A) | 14-Mar-2011 | Completed | Generating Revenue | |||
3. Later Stage VC | 01-May-2008 | $5K | Completed | Generating Revenue | ||
2. Debt - General | 07-Aug-2007 | $5K | Completed | Generating Revenue |
Trueffect Cap Table
Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
---|---|---|---|---|---|---|---|---|
Series C | ||||||||
Series B | ||||||||
Series A | 5,000,000 | $0.001000 | 6% | $1.25 | $1.25 | 1x | $1.25 | 20.13% |
Trueffect Comparisons
Industry
Financing
Details
Trueffect Competitors (34)
One of Trueffect’s 34 competitors is Simpli.fi, a Private Equity-Backed company based in Fort Worth, TX.
Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
---|---|---|---|---|---|---|
Simpli.fi | Private Equity-Backed | Fort Worth, TX | ||||
NextRoll | Venture Capital-Backed | San Francisco, CA | ||||
adMarketplace | Formerly PE-Backed | New York, NY | ||||
Mapp Digital | Private Equity-Backed | San Diego, CA | ||||
Peach (London) | Private Equity-Backed | London, United Kingdom |
Trueffect Patents
Trueffect Recent Patent Activity
Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
---|---|---|---|---|---|
US-20150032539-A1 | Data management process utilizing a first-party technique | Inactive | 22-Feb-2013 | ||
US-20150006302-A1 | Data management process utilizing a first-party technique | Inactive | 22-Feb-2013 | ||
US-20150025968-A1 | Data management process utilizing a first-party technique | Inactive | 22-Feb-2013 | ||
US-20140379496-A1 | Data management process utilizing a first-party technique | Inactive | 22-Feb-2013 | ||
EP-2992443-A1 | Data management process utilizing a first-party technique | Inactive | 22-Feb-2013 | G06Q30/0255 |
Trueffect Signals
Trueffect FAQs
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When was Trueffect founded?
Trueffect was founded in 2002.
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Where is Trueffect headquartered?
Trueffect is headquartered in Westminster, CO.
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What is the size of Trueffect?
Trueffect has 89 total employees.
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What industry is Trueffect in?
Trueffect’s primary industry is Media and Information Services (B2B).
-
Is Trueffect a private or public company?
Trueffect is a Private company.
-
What is Trueffect’s current revenue?
The current revenue for Trueffect is
. -
How much funding has Trueffect raised over time?
Trueffect has raised $14.5M.
-
Who are Trueffect’s competitors?
Simpli.fi, NextRoll, adMarketplace, Mapp Digital, and Peach (London) are some of the 34 competitors of Trueffect.
Data Transparency
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