Trueffect Overview

  • Year Founded
  • 2002

Year Founded

  • Status
  • Out of Business

  • Employees
  • 89

Employees

  • Latest Deal Type
  • Out of Business

Trueffect General Information

Description

Provider of first-party advertising platform intended to combine customer data with media intelligence to inform the most effective media buy for every stage in the funnel. The company's first-party advertising platform is individually configured to the requirements of advertisers and agencies, enabling them to deliver, measure, manage and target their internet media activities.

Contact Information

Ownership Status
Out of Business
Financing Status
Formerly VC-backed
Corporate Office
  • 10170 Church Ranch Way
  • Suite 300
  • Westminster, CO 80021
  • United States
+1 (303)
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Vertical(s)
AdTech, SaaS, TMT
Corporate Office
  • 10170 Church Ranch Way
  • Suite 300
  • Westminster, CO 80021
  • United States
+1 (303)

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Trueffect Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
11. Out of Business 01-Jun-2019 Completed Out of Business
10. Later Stage VC (Series C) 25-Jun-2014 Completed Generating Revenue
9. Debt - General 20-Jun-2014 Completed Generating Revenue
8. Debt - General 25-Nov-2013 Completed Generating Revenue
7. Later Stage VC (Series B) 09-May-2013 Completed Generating Revenue
6. Debt - General 12-Jul-2012 Completed Generating Revenue
5. Debt - General 27-Apr-2012 Completed Generating Revenue
4. Later Stage VC (Series A) 14-Mar-2011 Completed Generating Revenue
3. Later Stage VC 01-May-2008 $5K Completed Generating Revenue
2. Debt - General 07-Aug-2007 $5K Completed Generating Revenue
To view Trueffect’s complete valuation and funding history, request access »

Trueffect Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series C
Series B
Series A 5,000,000 $0.001000 6% $1.25 $1.25 1x $1.25 20.13%
To view Trueffect’s complete cap table history, request access »

Trueffect Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of first-party advertising platform intended to combine customer data with media intelligence to inform the mos
Media and Information Services (B2B)
Westminster, CO
89 As of 2015

Fort Worth, TX
 

San Francisco, CA
 
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Trueffect Competitors (34)

One of Trueffect’s 34 competitors is Simpli.fi, a Private Equity-Backed company based in Fort Worth, TX.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Simpli.fi Private Equity-Backed Fort Worth, TX
NextRoll Venture Capital-Backed San Francisco, CA
adMarketplace Formerly PE-Backed New York, NY
Mapp Digital Private Equity-Backed San Diego, CA
Peach (London) Private Equity-Backed London, United Kingdom
You’re viewing 5 of 34 competitors. Get the full list »

Trueffect Patents

Trueffect Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20150032539-A1 Data management process utilizing a first-party technique Inactive 22-Feb-2013
US-20150006302-A1 Data management process utilizing a first-party technique Inactive 22-Feb-2013
US-20150025968-A1 Data management process utilizing a first-party technique Inactive 22-Feb-2013
US-20140379496-A1 Data management process utilizing a first-party technique Inactive 22-Feb-2013
EP-2992443-A1 Data management process utilizing a first-party technique Inactive 22-Feb-2013 G06Q30/0255
To view Trueffect’s complete patent history, request access »

Trueffect Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Trueffect FAQs

  • When was Trueffect founded?

    Trueffect was founded in 2002.

  • Where is Trueffect headquartered?

    Trueffect is headquartered in Westminster, CO.

  • What is the size of Trueffect?

    Trueffect has 89 total employees.

  • What industry is Trueffect in?

    Trueffect’s primary industry is Media and Information Services (B2B).

  • Is Trueffect a private or public company?

    Trueffect is a Private company.

  • What is Trueffect’s current revenue?

    The current revenue for Trueffect is .

  • How much funding has Trueffect raised over time?

    Trueffect has raised $14.5M.

  • Who are Trueffect’s competitors?

    Simpli.fi, NextRoll, adMarketplace, Mapp Digital, and Peach (London) are some of the 34 competitors of Trueffect.

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