OwnerIQ Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 150


  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 10

  • Investments
  • 1

OwnerIQ General Information


Developer of online advertising services and marketing channels platform for brands, retailers, and manufacturers. The company's platform is a data cloud application, enabling marketing professionals, retailers, product brands and e-commerce websites to target consumers making duress or demand-in purchases by studying their shopping behaviors and e-commerce transactions.

Contact Information

Formerly Known As
Most Effective Media
Ownership Status
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Corporate Office
  • 27-43 Wormwood Street
  • Floor 6
  • Boston, MA 02210
  • United States
+1 (866) 000-0000

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OwnerIQ Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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OwnerIQ Comparisons

HQ Location
Total Raised
Post Valuation
Developer of online advertising services and marketing channels platform for brands, retailers, and manufacturers. The c
Business/Productivity Software
Boston, MA
150 As of 2018
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San Francisco, CA
000 As of 0000
000000000 00000


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00000 000 0000000000
Bangalore, India
0000 As of 0000
0000 00000
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OwnerIQ Competitors (26)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
NextRoll Venture Capital-Backed San Francisco, CA 000 00000 000000000 00000
InMobi Venture Capital-Backed Bangalore, India 0000 00000 0000 00000
Chartboost Formerly VC-backed San Francisco, CA 000 000.00 000000&0 000.00
Tyroo Media Formerly VC-backed Gurugram, India 000 00.000 000000&0 00.000
MediaMath Formerly PE-Backed New York, NY 000 00000 000000&0
You’re viewing 5 of 26 competitors. Get the full list »

OwnerIQ Executive Team (19)

Name Title Board Seat Contact Info
Connie Johnson Co-Founder & Regional Vice President, Client Development
You’re viewing 1 of 19 executive team members. Get the full list »

OwnerIQ Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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OwnerIQ Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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OwnerIQ Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
DiJiPop 24-Jan-2012 0000000000 Application Software
To view OwnerIQ’s complete acquisitions history, request access »

OwnerIQ FAQs

  • When was OwnerIQ founded?

    OwnerIQ was founded in 2007.

  • Who is the founder of OwnerIQ?

    Jay Habegger Ph.D, Eric Mabley, Chris Back, Connie Johnson, and Doug Shattuck are the founders of OwnerIQ.

  • Where is OwnerIQ headquartered?

    OwnerIQ is headquartered in Boston, MA.

  • What is the size of OwnerIQ?

    OwnerIQ has 150 total employees.

  • What industry is OwnerIQ in?

    OwnerIQ’s primary industry is Business/Productivity Software.

  • Is OwnerIQ a private or public company?

    OwnerIQ is a Private company.

  • What is OwnerIQ’s current revenue?

    The current revenue for OwnerIQ is 00000.

  • How much funding has OwnerIQ raised over time?

    OwnerIQ has raised $50M.

  • Who are OwnerIQ’s investors?

    Accomplice VC, Atlas Venture, Bantam Group, Converge Venture Partners, and Dharmesh Shah are 5 of 11 investors who have invested in OwnerIQ.

  • Who are OwnerIQ’s competitors?

    NextRoll, InMobi, Chartboost, Tyroo Media, and MediaMath are some of the 26 competitors of OwnerIQ.

  • When was OwnerIQ acquired?

    OwnerIQ was acquired on 22-Oct-2019.

  • Who acquired OwnerIQ?

    OwnerIQ was acquired by Inmar.

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