WideOrbit Overview

  • Year Founded
  • 1999

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 508

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $1.6B

  • Investors
  • 3

WideOrbit General Information

Description

Developer of an advertisement management platform intended to make it easier to buy and sell advertising. The company's platform maximizes efficiencies with tools that consolidate all media buying and selling efforts within a unified platform, enabling media businesses to create value on both sides of media transactions.

Contact Information

Formerly Known As
Opticast
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 1160 Battery Street
  • Suite 300
  • San Francisco, CA 94111
  • United States
+1 (415) 000-0000
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Vertical(s)
AdTech, SaaS, TMT
Corporate Office
  • 1160 Battery Street
  • Suite 300
  • San Francisco, CA 94111
  • United States
+1 (415) 000-0000

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WideOrbit Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
12. Merger/Acquisition 22-Feb-2023 $1.6B 00000 00.00 Completed Generating Revenue
11. Secondary Transaction - Private 01-Jun-2022 00000 Completed Generating Revenue
10. Secondary Transaction - Private 01-Jan-2021 00000 Completed Generating Revenue
9. Debt - General 31-Dec-2020 00000 Completed Generating Revenue
8. Mezzanine 08-Jul-2020 000.00 00000 Completed Generating Revenue
7. Secondary Transaction - Private 01-Jan-2020 000.00 Completed Generating Revenue
6. Later Stage VC 01-Oct-2015 000.00 Completed Generating Revenue
5. Later Stage VC (Series D) 06-Oct-2008 00.00 000.00 000.00 Completed Generating Revenue
4. Later Stage VC (Series C) 01-Aug-2008 $14.4M $26.1M 000.00 Completed Generating Revenue
3. Later Stage VC 28-Jul-2004 $3M $11.7M Completed Startup
To view WideOrbit’s complete valuation and funding history, request access »

WideOrbit Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D 00,000,000 00.000000 000 00.00 00.00 00 00.00 00.000
Series C 00,000,000 00.000000 000 00.00 00.0 00 00.00 00.000
Series B2 0,000,000 00.000000 000 00.0 00.0 00 00.0 0.000
Series B1 11,827,714 $0.001000 10% $0.3 $0.6 2x $0.3 8.48%
Series A 6,000,000 $0.001000 8% $0.5 $0.5 1x $0.5 4.3%
To view WideOrbit’s complete cap table history, request access »

WideOrbit Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an advertisement management platform intended to make it easier to buy and sell advertising. The company's
Business/Productivity Software
San Francisco, CA
508 As of 2022
00000
00.00 0000-00-00
000000&0 00000

000000

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00000000000000000000
Denver, CO
00 As of 0000
000.00
0000000 0000 000.00

000000

tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, qu
00000000000000000000
San Francisco, CA
000 As of 0000
00000
000000000 00000
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WideOrbit Competitors (57)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Choozle Private Equity-Backed Denver, CO 00 000.00 0000000 0000 000.00
NextRoll Venture Capital-Backed San Francisco, CA 000 00000 000000000 00000
ADvendio Corporation Hamburg, Germany 00
Xandr Formerly VC-backed New York, NY 0000 000000&0
Sovrn Venture Capital-Backed Boulder, CO 000 00000 000000000 00 00000
You’re viewing 5 of 57 competitors. Get the full list »

WideOrbit Patents

WideOrbit Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20240202749-A1 Systems and methods for advanced targeting in forecasting Pending 16-Dec-2022 00000000000 0
US-11729437-B1 Systems and methods for content distribution between content breaks Active 08-Apr-2022 000000000000 0
US-20230328299-A1 Systems and methods for assigning advertisements across media content providers Active 08-Apr-2022 000000000000 0
US-11943488-B2 Systems and methods for assigning advertisements across media content providers Active 08-Apr-2022 000000000000 0
US-20230023731-A1 Systems, methods, and articles for optimizing clearance of content Inactive 09-Jul-2021 G06Q30/0273
To view WideOrbit’s complete patent history, request access »

WideOrbit Executive Team (32)

Name Title Board Seat
Brian Lilly Chief Executive Officer
Susie Hedrick Chief Executive Officer
Tim Swift Chief Operating Officer & President
Alison Clarke Chief Financial Officer
Eric Moe Chief Technology Officer
You’re viewing 5 of 32 executive team members. Get the full list »

WideOrbit Board Members (10)

Name Representing Role Since
Dana Settle Greycroft Board Observer 000 0000
Kathy Crawford Self Board Member 000 0000
You’re viewing 2 of 10 board members. Get the full list »

WideOrbit Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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WideOrbit Former Investors (19)

Investor Name Investor Type Holding Investor Since Participating Rounds
Ali Partovi Angel (individual) Minority 000 0000 000000 0
Brian O'Kelley Angel (individual) Minority 000 0000 000000 0
Cyan Banister Angel (individual) Minority 000 0000 000000 0
Georges Harik Angel (individual) Minority 000 0000 000000 0
Greycroft Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 19 investors. Get the full list »

WideOrbit Acquisitions (7)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Castfire 23-Dec-2014 0000000000 Entertainment Software
Admeta 23-Jul-2014 0000000000 Media and Information Services (B2B)
Abacast 09-Jun-2014 0000000000 Broadcasting, Radio and Television
Fivia 30-Apr-2014 0000000000 Business/Productivity Software
OneDomain 05-Sep-2012 Merger/Acquisition Media and Information Services (B2B)
You’re viewing 5 of 7 acquisitions. Get the full list »

WideOrbit FAQs

  • When was WideOrbit founded?

    WideOrbit was founded in 1999.

  • Who is the CEO of WideOrbit?

    Brian Lilly and Susie Hedrick are the CEOs of WideOrbit.

  • Where is WideOrbit headquartered?

    WideOrbit is headquartered in San Francisco, CA.

  • What is the size of WideOrbit?

    WideOrbit has 508 total employees.

  • What industry is WideOrbit in?

    WideOrbit’s primary industry is Business/Productivity Software.

  • Is WideOrbit a private or public company?

    WideOrbit is a Private company.

  • What is the current valuation of WideOrbit?

    The current valuation of WideOrbit is 00.00.

  • What is WideOrbit’s current revenue?

    The current revenue for WideOrbit is 00000.

  • How much funding has WideOrbit raised over time?

    WideOrbit has raised $105M.

  • Who are WideOrbit’s investors?

    Ali Partovi, Brian O'Kelley, Cyan Banister, Georges Harik, and Greycroft are 5 of 19 investors who have invested in WideOrbit.

  • Who are WideOrbit’s competitors?

    Choozle, NextRoll, ADvendio, Xandr, and Sovrn are some of the 57 competitors of WideOrbit.

  • When was WideOrbit acquired?

    WideOrbit was acquired on 22-Feb-2023.

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