Specific Media UK Overview

  • Year Founded
  • 2000

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 127


  • Latest Deal Type
  • M&A

Specific Media UK General Information


Provider of demographic information and re-targeting technologies to advertisers for connecting brands with consumers across one of the largest audiences worldwide. The company's independent online advertising network uses advanced demographic, behavioral, contextual, geographic and re-targeting technologies enabling advertisers, marketers and agencies to target consumers based on demographics, behaviors, geographic locations and the contextual relevance of websites visited.

Contact Information

Formerly Known As
Adviva Media
Ownership Status
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Other Commercial Services
Corporate Office
  • 16 Dufour's Place
  • 3rd Floor
  • London W1F 7SP
  • England, United Kingdom

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Specific Media UK Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 12-Mar-2008 00000 Completed Profitable
3. Later Stage VC 01-Nov-2007 00000 00000 Completed Profitable
2. Later Stage VC (Series A) 12-Jun-2006 $10M $18M Completed Profitable
1. Early Stage VC 31-Jan-2006 $8M $8M Completed Profitable
To view Specific Media UK’s complete valuation and funding history, request access »

Specific Media UK Comparisons

HQ Location
Total Raised
Post Valuation
Provider of demographic information and re-targeting technologies to advertisers for connecting brands with consumers ac
Media and Information Services (B2B)
London, United Kingdom
127 As of 2013
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00000 000 0000000000
New York, NY
000 As of 0000
0000 0000-00-00


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00000 000 0000000000
London, United Kingdom
000 As of 0000
00.00 0000-00-00
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Specific Media UK Competitors (16)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Undertone Networks Formerly PE-Backed New York, NY 000 000000&0
Unruly Formerly VC-backed London, United Kingdom 000 0000 000000&0
Quantcast Private Equity-Backed San Francisco, CA 000 000.00 00000000000 000.00
Dstillery Venture Capital-Backed New York, NY 000 000.00 000000000 - 000.00
OwnerIQ Private Equity-Backed Boston, MA 000 0000 000000000000 0000
You’re viewing 5 of 16 competitors. Get the full list »

Specific Media UK Patents

Specific Media UK Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20140123175-A1 Session based advertising Inactive 25-Oct-2012 0000000000 0
US-20130173345-A1 System and method of determining user demographic profiles Inactive 10-Sep-2007 00000000000 0

Specific Media UK Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Specific Media UK Former Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
137 Ventures Venture Capital Minority 000 0000 000000 0
Enterprise Partners Venture Capital Venture Capital Minority 000 0000 000000 0
Francisco Partners PE/Buyout Minority 000 0000 000000 0
Kennet Partners Growth/Expansion Minority 000 0000 000000 0
Saints Capital Secondary Buyer Minority 000 0000 000000 0
You’re viewing 5 of 6 investors. Get the full list »

Specific Media UK Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
AdCombination 01-Dec-2010 0000000000 Media and Information Services (B2B) 0000000 0
To view Specific Media UK’s complete acquisitions history, request access »

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