Specific Media UK Overview

  • Founded
  • 2000
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 127
Employees
  • Latest Deal Type
  • M&A

Specific Media UK General Information

Description

Provider of demographic information and re-targeting technologies to advertisers for connecting brands with consumers across one of the largest audiences worldwide. The company's independent online advertising network uses advanced demographic, behavioral, contextual, geographic and re-targeting technologies enabling advertisers, marketers and agencies to target consumers based on demographics, behaviors, geographic locations and the contextual relevance of websites visited.

Contact Information

Website
www.specificmedia.co.uk
Formerly Known As
Adviva Media
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Other Commercial Services
Acquirer
Viant Technology
Primary Office
  • 16 Dufour's Place
  • 3rd Floor
  • London W1F 7SP
  • England, United Kingdom
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Specific Media UK Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 12-Mar-2008 00000 Completed Profitable
3. Later Stage VC 01-Nov-2007 00000 00000 Completed Profitable
2. Later Stage VC (Series A) 12-Jun-2006 $10M $18M Completed Profitable
1. Early Stage VC 31-Jan-2006 $8M $8M Completed Profitable
To view Specific Media UK’s complete valuation and funding history, request access »

Specific Media UK Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of demographic information and re-targeting technologies to advertisers for connecting brands with consumers ac
Media and Information Services (B2B)
London, United Kingdom
127 As of 2013
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Culver City, CA
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San Diego, CA
0000 As of 0000
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Specific Media UK Competitors (19)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
AdSupply Private Debt Financed Culver City, CA 000000000 -
00000000 Formerly VC-backed San Diego, CA 0000 00.000 000000000-00
0000000000 00000 Private Equity-Backed Los Angeles, CA 000 00000 0000000 0000 00000
0000000 (00000 000 Formerly VC-backed New York, NY 000 000.00 000000&0 000.00
00000000 Corporation Toronto, Canada 00
You’re viewing 5 of 19 competitors. Get the full list »

Specific Media UK Patents

  • 1

    Total Documents Applications and Grants

  • 000

    Total Patents Families

  • 000

    Granted

  • 000

    Pending

  • 000

    Expiring in next 12 mo

Specific Media UK Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20140123175-A1 Session based advertising Abandoned 25-Oct-2012 0000000000 0

Specific Media UK Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Specific Media UK Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
137 Ventures Venture Capital Minority 000 0000 000000 0
Enterprise Partners Venture Capital Venture Capital Minority 000 0000 000000 0
Francisco Partners PE/Buyout Minority 000 0000 000000 0
Kennet Partners Growth/Expansion Minority 000 0000 000000 0
Shepherd Ventures Venture Capital Minority 000 0000 000000 0
To view Specific Media UK’s complete investors history, request access »

Specific Media UK Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000000 01-Dec-2010 0000000000 Media and Information Services (B2B) 0000000 0
To view Specific Media UK’s complete acquisitions history, request access »

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