FreeNow Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 2,934

Employees

  • Latest Deal Type
  • M&A

FreeNow General Information

Description

Developer of a taxi booking application designed to simplify cab-hailing. The company's application offers a booking system that uses mobile and Global Positioning System (GPS) technology to match taxi drivers with passengers based on availability and proximity and requires a valid phone number and a valid form of payment, enabling users to get a direct connection between a passenger and a taxi driver.

Contact Information

Website
www.free-now.com
Formerly Known As
1TouchTaxi, mytaxi
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • Harling House
  • Great Suffolk Street
  • London SE1 0BS
  • England, United Kingdom
+44 020
Primary Industry
Automotive
Other Industries
Application Software
Parent Company
TechCreate Group
Vertical(s)
Ridesharing, Mobile
Corporate Office
  • Harling House
  • Great Suffolk Street
  • London SE1 0BS
  • England, United Kingdom
+44 020

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FreeNow Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Merger/Acquisition 29-Jan-2026 Completed Generating Revenue
6. Merger/Acquisition 31-Jul-2025 Completed Generating Revenue
5. Later Stage VC 01-Aug-2022 Completed Generating Revenue
4. Merger/Acquisition 03-Sep-2014 Completed Generating Revenue
3. Early Stage VC 01-Jan-2013 Completed Generating Revenue
2. Early Stage VC (Series B) 23-Jan-2012 $12.9M $12.9M Completed Startup
1. Early Stage VC 07-Jun-2011 Completed Startup
To view FreeNow’s complete valuation and funding history, request access »

FreeNow Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a taxi booking application designed to simplify cab-hailing. The company's application offers a booking sys
Automotive
London, United Kingdom
2,934 As of 2025

Long Island City, NY
 

Bengaluru, India
 
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FreeNow Competitors (34)

One of FreeNow’s 34 competitors is Curb Mobility, a Private Equity-Backed company based in Long Island City, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Curb Mobility Private Equity-Backed Long Island City, NY
Ola Venture Capital-Backed Bengaluru, India
99 Technologia Venture Capital-Backed Sao Paulo, Brazil
Careem Formerly VC-backed Dubai, United Arab Emirates
Oriental Carring Formerly VC-backed Beijing, China
You’re viewing 5 of 34 competitors. Get the full list »

FreeNow Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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FreeNow Former Investors (11)

Investor Name Investor Type Holding Investor Since Participating Rounds
Atomico (UK) Partners Venture Capital Minority
Cinco Capital Growth/Expansion Minority
Freigeist Venture Capital Minority
KfW IPEX-Bank Investment Bank Minority
Angel (individual) Minority
You’re viewing 5 of 11 investors. Get the full list »

FreeNow Acquisitions (5)

FreeNow’s most recent deal was a Merger/Acquisition with Swift Taxis. The deal was made on 31-Jul-2026.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Swift Taxis 31-Jul-2026 Merger/Acquisition Automotive
Kapten 21-Dec-2017 Merger/Acquisition Automotive
Clever Taxi 22-Jun-2017 Merger/Acquisition Automotive
BEAT (Transportation) 16-Feb-2017 Merger/Acquisition Automotive
Hailo Network 26-Jul-2016 Merger/Acquisition Application Software
To view FreeNow’s complete acquisitions history, request access »

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FreeNow Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Swift Taxis Limerick, Ireland 2026

FreeNow FAQs

  • When was FreeNow founded?

    FreeNow was founded in 2009.

  • Where is FreeNow headquartered?

    FreeNow is headquartered in London, United Kingdom.

  • What is the size of FreeNow?

    FreeNow has 2,934 total employees.

  • What industry is FreeNow in?

    FreeNow’s primary industry is Automotive.

  • Is FreeNow a private or public company?

    FreeNow is a Private company.

  • What is FreeNow’s current revenue?

    The current revenue for FreeNow is .

  • How much funding has FreeNow raised over time?

    FreeNow has raised $12.9M.

  • Who are FreeNow’s investors?

    Atomico (UK) Partners, Cinco Capital, Freigeist, KfW IPEX-Bank, and are 5 of 11 investors who have invested in FreeNow.

  • Who are FreeNow’s competitors?

    Curb Mobility, Ola, 99 Technologia, Careem, and Oriental Carring are some of the 34 competitors of FreeNow.

  • When was FreeNow acquired?

    FreeNow was acquired on 29-Jan-2026.

  • Who acquired FreeNow?

    FreeNow was acquired by TechCreate Group.

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