Crossmark Overview

  • Year Founded
  • 1905

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 25,000

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 7

  • Investments
  • 2

Crossmark General Information

Description

Provider of sales and marketing services intended for the consumer goods and services industries. The company specializes in retail merchandising, strategic growth assessments, store-level analytics, customer relationship management and experiential marketing along with category management and administrative services, helping its clients to build connections and achieve their business objectives by leveraging the integration of sales and marketing expertise effectively.

Contact Information

Website
www.crossmark.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Corporate Office
  • 1921 East State Highway 121
  • Suite 100
  • Lewisville, TX 75056-7056
  • United States
+1 (469)
Primary Industry
Media and Information Services (B2B)
Other Industries
Consulting Services (B2B)
Parent Company
Acosta
Corporate Office
  • 1921 East State Highway 121
  • Suite 100
  • Lewisville, TX 75056-7056
  • United States
+1 (469)

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Crossmark Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Crossmark Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of sales and marketing services intended for the consumer goods and services industries. The company specialize
Media and Information Services (B2B)
Lewisville, TX
25,000 As of 2024

Nottingham, United Kingdom
 

Stamford, CT
 
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Crossmark Competitors (27)

One of Crossmark’s 27 competitors is BDS Marketing Research, a Corporate Backed or Acquired company based in Nottingham, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
BDS Marketing Research Corporate Backed or Acquired Nottingham, United Kingdom
Daymon Worldwide Formerly PE-Backed Stamford, CT
Sales Focus Venture Capital-Backed Charleston, SC
Marketstar Formerly Accelerator/Incubator backed Ogden, UT
Mosaic Sales Solutions Private Equity-Backed Irving, TX
You’re viewing 5 of 27 competitors. Get the full list »

Crossmark Patents

  • 2

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • 1

    Pending

  • Expiring in next 12 mo

Crossmark Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20250138584-A1 Display cart in retail stores Pending 01-Nov-2023
US-20030115088-A1 System and method of routing, scheduling, and monitoring a workforce Inactive 18-Dec-2001

Crossmark Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Crossmark Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Crossmark Investments (2)

Crossmark’s most recent deal was a Buyout/LBO with Product Connections. The deal was made on 04-Nov-2013.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Product Connections 04-Nov-2013 Buyout/LBO Other Commercial Services
Marketing Werks 04-Sep-2013 Buyout/LBO Media and Information Services (B2B)
To view Crossmark’s complete investments history, request access »

Crossmark Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Crossmark Canada Mississauga, Canada 1995
Michael Stern Holdings Charlotte, NC 1986

Crossmark FAQs

  • When was Crossmark founded?

    Crossmark was founded in 1905.

  • Where is Crossmark headquartered?

    Crossmark is headquartered in Lewisville, TX.

  • What is the size of Crossmark?

    Crossmark has 25,000 total employees.

  • What industry is Crossmark in?

    Crossmark’s primary industry is Media and Information Services (B2B).

  • Is Crossmark a private or public company?

    Crossmark is a Private company.

  • What is Crossmark’s current revenue?

    The current revenue for Crossmark is .

  • How much funding has Crossmark raised over time?

    Crossmark has raised $115M.

  • Who are Crossmark’s investors?

    WIS International and Warburg Pincus have invested in Crossmark.

  • Who are Crossmark’s competitors?

    BDS Marketing Research, Daymon Worldwide, Sales Focus, Marketstar, and Mosaic Sales Solutions are some of the 27 competitors of Crossmark.

  • When was Crossmark acquired?

    Crossmark was acquired on 16-Jul-2024.

  • Who acquired Crossmark?

    Crossmark was acquired by Acosta.

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