Crossmark Overview

  • Year Founded
  • 1905

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 25,000


  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 6

  • Investments
  • 2

Crossmark General Information


Provider of sales and marketing services intended for the consumer goods and services industries. The company specializes in retail merchandising, strategic growth assessments, store-level analytics, customer relationship management and experiential marketing along with category management and administrative services, helping its clients to build connections and achieve their business objectives by leveraging the integration of sales and marketing expertise effectively.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Consulting Services (B2B)
Parent Company
Corporate Office
  • 1921 East State Highway 121
  • Lewisville, TX 75056-7056
  • United States
+1 (469) 000-0000

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Crossmark Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Crossmark Comparisons

HQ Location
Total Raised
Post Valuation
Provider of sales and marketing services intended for the consumer goods and services industries. The company specialize
Media and Information Services (B2B)
Lewisville, TX
25,000 As of 2023
000000000000 00000


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00000 000 0000000000
Stamford, CT
000 As of 0000


odo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse ci
00000 000 0000000000
Charleston, SC
000 As of 0000
00000 00000
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Crossmark Competitors (23)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Daymon Worldwide Formerly PE-Backed Stamford, CT 000 000000000000
Sales Focus Venture Capital-Backed Charleston, SC 000 00000 00000
Mktg Formerly PE-Backed Charlotte, NC 0000 000 000000&0 000
Acosta Private Equity-Backed Jacksonville, FL 00000 000.00 000000000 00
Internet Marketing Ninjas Private Debt Financed Clifton Park, NY 00 000000000 -
You’re viewing 5 of 23 competitors. Get the full list »

Crossmark Patents

Crossmark Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20030115088-A1 System and method of routing, scheduling, and monitoring a workforce Inactive 18-Dec-2001 000000000 00

Crossmark Executive Team (22)

Name Title Board Seat Contact Info
Dan Miller Senior Vice President, Operations
Jim Buchta Vice President, Business Development
James Rose Chief Executive Officer
Richard Baxter Chief Financial Officer
Bill McDonald Chief Information Officer
You’re viewing 5 of 22 executive team members. Get the full list »

Crossmark Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Crossmark Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Crossmark Investments (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Product Connections 04-Nov-2013 0000000000 Other Commercial Services 000 00000
Marketing Werks 04-Sep-2013 Buyout/LBO Media and Information Services (B2B) 000 00000
To view Crossmark’s complete investments history, request access »

Crossmark FAQs

  • When was Crossmark founded?

    Crossmark was founded in 1905.

  • Who is the CEO of Crossmark?

    James Rose is the CEO of Crossmark.

  • Where is Crossmark headquartered?

    Crossmark is headquartered in Lewisville, TX.

  • What is the size of Crossmark?

    Crossmark has 25,000 total employees.

  • What industry is Crossmark in?

    Crossmark’s primary industry is Media and Information Services (B2B).

  • Is Crossmark a private or public company?

    Crossmark is a Private company.

  • What is Crossmark’s current revenue?

    The current revenue for Crossmark is 00000.

  • How much funding has Crossmark raised over time?

    Crossmark has raised $140M.

  • Who are Crossmark’s investors?

    Warburg Pincus has invested in Crossmark.

  • Who are Crossmark’s competitors?

    Daymon Worldwide, Sales Focus, Mktg, Acosta, and Internet Marketing Ninjas are some of the 23 competitors of Crossmark.

  • When was Crossmark acquired?

    Crossmark was acquired on 20-Jul-2022.

  • Who acquired Crossmark?

    Crossmark was acquired by WIS International.

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