NowThis Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 65


  • Latest Deal Type
  • Corporate

  • Investors
  • 1

NowThis General Information


Operator of a mobile news brand intended to offer news that is engaging and relevant for young adults. The company's video-news network offers short video news clips, enabling audiences to stay updated about the events occurring around them.

Contact Information

Formerly Known As
PlanetDaily Network
Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Other Industries
Application Software
Information Services (B2C)
Parent Company
Corporate Office
  • 568 Broadway
  • New York, NY 10012
  • United States
+1 (646) 000-0000

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NowThis Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Corporate 12-Apr-2023 Completed Generating Revenue
6. Merger/Acquisition 07-May-2019 0000 Completed Generating Revenue
5. Later Stage VC (Series D) 08-Dec-2015 000.00 0000 000.00 Completed Generating Revenue
4. Later Stage VC (Series C) 04-Dec-2014 000 000.00 000.00 Completed Generating Revenue
3. Early Stage VC 12-Jan-2014 00.00 Completed Generating Revenue
2. Early Stage VC (Series B) 30-Apr-2013 $4.85M $9.8M 0000 Completed Generating Revenue
1. Early Stage VC (Series A) 23-Apr-2012 $5M $5M 0000 Completed Startup
To view NowThis’s complete valuation and funding history, request access »

NowThis Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D 00,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series C 0,000,000 00.000000 00 00 00 00 00.000
Series B 00,000,000 00.000000 00.00 00.00 00 00.00 00.00
Series A 5,000,000 $0.001000 $1 $1 1x $0.99 8.95%
Seed 13,500,000 $0.001000 $0.04 $0.04 1x $0.04 23.94%
To view NowThis’s complete cap table history, request access »

NowThis Comparisons

HQ Location
Total Raised
Post Valuation
Operator of a mobile news brand intended to offer news that is engaging and relevant for young adults. The company's vid
New York, NY
65 As of 2024

000 00

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New York, NY
000 As of 0000
000 0000-00-00
000000&0 000.00


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00000000000 00000000
Washington, DC
00 As of 0000
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NowThis Competitors (4)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Mic Network Formerly VC-backed New York, NY 000 000.00 000000&0 000.00
Social Media Today Corporate Backed or Acquired Washington, DC 00 000000&0
Uproxx Media Group Formerly VC-backed 00 000.00 000000&0
The Daily Dot Formerly VC-backed Austin, TX 000.00 00000000000 000.00
To view NowThis’s complete competitors history, request access »

NowThis Executive Team (19)

Name Title Board Seat Contact Info
Sharon Mussalli Chief Executive Officer
You’re viewing 1 of 19 executive team members. Get the full list »

NowThis Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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NowThis Former Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Axel Springer PE-Backed Company Minority 000 0000 000000 0
Bridge Investments PE/Buyout Minority 000 0000 000000 0
Lerer Hippeau Venture Capital Minority 000 0000 000000 0
NBCUniversal Corporation Minority 000 0000 000000 0
Oak Investment Partners Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 8 investors. Get the full list »

NowThis Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Cliptamatic 30-Jun-2014 0000000000 Automation/Workflow Software 0000 0000
To view NowThis’s complete acquisitions history, request access »

NowThis FAQs

  • When was NowThis founded?

    NowThis was founded in 2012.

  • Who is the founder of NowThis?

    Eric Hippeau, Brian Bedol, and Kenneth Lerer are the founders of NowThis.

  • Who is the CEO of NowThis?

    Sharon Mussalli is the CEO of NowThis.

  • Where is NowThis headquartered?

    NowThis is headquartered in New York, NY.

  • What is the size of NowThis?

    NowThis has 65 total employees.

  • What industry is NowThis in?

    NowThis’s primary industry is Publishing.

  • Is NowThis a private or public company?

    NowThis is a Private company.

  • What is NowThis’s current revenue?

    The current revenue for NowThis is 00000.

  • How much funding has NowThis raised over time?

    NowThis has raised $32M.

  • Who are NowThis’s investors?

    Axel Springer, Bridge Investments, Lerer Hippeau, NBCUniversal, and Oak Investment Partners are 5 of 8 investors who have invested in NowThis.

  • Who are NowThis’s competitors?

    Mic Network, Social Media Today, Uproxx Media Group, and The Daily Dot are competitors of NowThis.

  • When was NowThis acquired?

    NowThis was acquired on 12-Apr-2023.

  • Who acquired NowThis?

    NowThis was acquired by Group Nine.

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