NowThis Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 54

Employees

  • Latest Deal Type
  • Corporate

  • Investors
  • 1

NowThis General Information

Description

Operator of a mobile news brand intended to offer news that is engaging and relevant for young adults. The company's video-news network offers short video news clips, enabling audiences to stay updated about the events occurring around them.

Contact Information

Website
www.nowthisnews.com
Formerly Known As
PlanetDaily Network
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 568 Broadway
  • New York, NY 10012
  • United States
+1 (646)
Primary Industry
Publishing
Other Industries
Information Services (B2C)
Application Software
Parent Company
Group Nine Media
Vertical(s)
Mobile
Corporate Office
  • 568 Broadway
  • New York, NY 10012
  • United States
+1 (646)

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

NowThis Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Corporate 12-Apr-2023 Completed Generating Revenue
6. Merger/Acquisition 07-May-2019 Completed Generating Revenue
5. Later Stage VC (Series D) 08-Dec-2015 Completed Generating Revenue
4. Later Stage VC (Series C) 04-Dec-2014 Completed Generating Revenue
3. Early Stage VC 12-Jan-2014 Completed Generating Revenue
2. Early Stage VC (Series B) 30-Apr-2013 $4.85M $9.8M Completed Generating Revenue
1. Early Stage VC (Series A) 23-Apr-2012 $5M $5M Completed Startup
To view NowThis’s complete valuation and funding history, request access »

NowThis Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series D
Series C
Series B
Series A 5,000,000 $0.001000 $1 $1 1x $0.99 8.95%
Seed 13,500,000 $0.001000 $0.04 $0.04 1x $0.04 23.94%
To view NowThis’s complete cap table history, request access »

NowThis Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a mobile news brand intended to offer news that is engaging and relevant for young adults. The company's vid
Publishing
New York, NY
54 As of 2025

Newton, MA
 

New York, NY
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

NowThis Competitors (3)

One of NowThis’s 3 competitors is Social Media Today, a Corporate Backed or Acquired company based in Newton, MA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Social Media Today Corporate Backed or Acquired Newton, MA
Mic Network Formerly VC-backed New York, NY
Upworthy Formerly VC-backed New York, NY
You’re viewing 3 of 3 competitors. Get the full list »

NowThis Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

NowThis Former Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds
Axel Springer PE-Backed Company Minority
Bridge Investments Venture Capital Minority
Lerer Hippeau Venture Capital Minority
NBCUniversal Media Corporation Minority
Oak Investment Partners Venture Capital Minority
You’re viewing 5 of 8 investors. Get the full list »

NowThis Acquisitions (2)

NowThis’s most recent deal was a Merger/Acquisition with Salary Transparent Street. The deal was made on 14-Jan-2026.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Salary Transparent Street 14-Jan-2026 Merger/Acquisition Information Services (B2C)
Cliptamatic 30-Jun-2014 Merger/Acquisition Automation/Workflow Software
To view NowThis’s complete acquisitions history, request access »

Ready to get started?

Request a free trial

NowThis FAQs

  • When was NowThis founded?

    NowThis was founded in 2012.

  • Where is NowThis headquartered?

    NowThis is headquartered in New York, NY.

  • What is the size of NowThis?

    NowThis has 54 total employees.

  • What industry is NowThis in?

    NowThis’s primary industry is Publishing.

  • Is NowThis a private or public company?

    NowThis is a Private company.

  • What is NowThis’s current revenue?

    The current revenue for NowThis is .

  • How much funding has NowThis raised over time?

    NowThis has raised $32M.

  • Who are NowThis’s investors?

    Axel Springer, Bridge Investments, Lerer Hippeau, NBCUniversal Media, and Oak Investment Partners are 5 of 8 investors who have invested in NowThis.

  • Who are NowThis’s competitors?

    Social Media Today, Mic Network, and Upworthy are competitors of NowThis.

  • When was NowThis acquired?

    NowThis was acquired on 12-Apr-2023.

  • Who acquired NowThis?

    NowThis was acquired by Group Nine Media.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process