Primedia Overview

  • Year Founded
  • 1994

Year Founded

  • Status
  • Private

  • Employees
  • 1,470

Employees

  • Latest Deal Type
  • PE Growth

  • Financing Rounds
  • 10

  • Investments
  • 10

Primedia General Information

Description

Operator of a media and advertising group targeting premium consumers on the move. The company delivers innovative broadcasting, advertising and digital media services engaging content and digital solutions that connect brands to an informed and responsive audience by utilizing interactive multimedia technologies, enabling listeners and other customers access to its consolidated services that impact businesses and society positively.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 6th Floor 5
  • Gwen Lane
  • Sandown, 2196
  • South Africa
+27 011
Primary Industry
Broadcasting, Radio and Television
Other Industries
Media and Information Services (B2B)
Movies, Music and Entertainment
Vertical(s)
AdTech, TMT
Corporate Office
  • 6th Floor 5
  • Gwen Lane
  • Sandown, 2196
  • South Africa
+27 011

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Primedia Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Primedia Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a media and advertising group targeting premium consumers on the move. The company delivers innovative broad
Broadcasting, Radio and Television
Sandown, South Africa
1,470 As of 2024

Sandton, South Africa
 

Berlin, Germany
 
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Primedia Competitors (6)

One of Primedia’s 6 competitors is Kagiso Media, a Corporation company based in Sandton, South Africa.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Kagiso Media Corporation Sandton, South Africa
Axel Springer Private Equity-Backed Berlin, Germany
Digitas Liquorice Corporate Backed or Acquired Cape Town, South Africa
VaynerMedia Venture Capital-Backed New York, NY
Yonder Media Corporate Backed or Acquired Johannesburg, South Africa
To view Primedia’s complete competitors history, request access »

Primedia Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Primedia Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Primedia Investments & Acquisitions (10)

Primedia’s most recent deal was a Merger/Acquisition with eXactmobile. The deal was made on 03-Aug-2006.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
eXactmobile 03-Aug-2006 Merger/Acquisition Media and Information Services (B2B)
Cyclelogic 31-May-2001 PIPE Other Communications and Networking
Gurl.com 29-May-2001 Merger/Acquisition Social Content
Petersen Publishing 01-Jan-2001 Merger/Acquisition Publishing
Ster Century Cinemas 23-Oct-2000 Merger/Acquisition Movies, Music and Entertainment
You’re viewing 5 of 10 investments and acquisitions. Get the full list »

Primedia Exits (7)

Primedia’s most recent exit was on 31-May-2001 from Cyclelogic. The exit was categorized as with 3 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
Cyclelogic 31-May-2001 Completed
  • 3 buyers
Gurl.com 29-May-2001 Completed
Ster Century Cinemas 23-Oct-2000 Completed
Hookup.com 01-Jan-2000 Completed
Cover Concepts 01-Jan-1997 Merger/Acquisition Completed
You’re viewing 5 of 7 exits. Get the full list »

Primedia FAQs

  • When was Primedia founded?

    Primedia was founded in 1994.

  • Where is Primedia headquartered?

    Primedia is headquartered in Sandown, South Africa.

  • What is the size of Primedia?

    Primedia has 1,470 total employees.

  • What industry is Primedia in?

    Primedia’s primary industry is Broadcasting, Radio and Television.

  • Is Primedia a private or public company?

    Primedia is a Private company.

  • What is Primedia’s current revenue?

    The current revenue for Primedia is .

  • Who are Primedia’s investors?

    Firstrand, Old Mutual Alternative Investments, and Mineworkers Investment Company have invested in Primedia.

  • Who are Primedia’s competitors?

    Kagiso Media, Axel Springer, Digitas Liquorice, VaynerMedia, and Yonder Media are some of the 6 competitors of Primedia.

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