Smartology Overview

  • Founded
  • 2010
Founded
  • Status
  • Private
  • Employees
  • 33
Employees
  • Latest Deal Type
  • Series A
  • Latest Deal Amount
  • $3.57M
Latest Deal Amount
  • Investors
  • 1

Smartology General Information

Description

Developer of a content marketing platform designed to provide relevant online advertising. The company's platform employs a proprietary machine learning and natural language processing algorithm to contextually match branded content with editorial articles on online media, enabling global brands to engage with customers through aligning contextually relevant content advertising.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Primary Office
  • ET 4.11, Cargo Works
  • 1-2 Hatfields
  • London SE1 9PQ
  • England, United Kingdom
+44 020 0000 0000

Smartology Timeline

2017201820192020
Financing RoundCaptured Employee CountEstimated Employee Growth
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Smartology Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Later Stage VC (Series A) 08-Jan-2019 $3.57M 00.00 0000 Completed Generating Revenue
5. Later Stage VC 31-Jan-2018 00000 00.000 000.00 Completed Generating Revenue
4. Later Stage VC 19-Jan-2017 00000 00.000 000 Completed Generating Revenue
3. Early Stage VC 24-Apr-2016 00.00 00.000 00.000 Completed Startup
2. Early Stage VC 27-Jan-2014 $1.03M $1.43M 00.000 Completed Startup
1. Early Stage VC 23-Dec-2010 $407K $407K 00.000 Completed Startup
To view Smartology’s complete valuation and funding history, request access »

Smartology Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Ordinary 00,000 00.000000 0000.00 0000.00 00 0000.00 00.00
Ordinary 0,000 00.000000 0000.00 0000.00 00 0000.00 0.000
Ordinary 0,000 00.000000 0000.00 0000.00 00 0000.00 0.000
Ordinary 0,000 00.000000 0000.00 0000.00 00 0000.00 00.000
Ordinary 000 00.000000 0000.00 0000.00 00 0000.00 0.000
Ordinary 0,000 00.000000 0000.00 0000.00 00 0000.00 0.000
Ordinary 000 00.000000 0000.00 0000.00 00 0000.00 0.000
Ordinary 000 00.000000 0000.00 0000.00 00 0000.00 0.000
Ordinary 3,111 $0.000127 $2.53 $2.53 1x $2.53 7.5%
Ordinary 3,161 $0.000127 $2.49 $2.49 1x $2.49 7.62%
To view Smartology’s complete cap table history, request access »

Smartology Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a content marketing platform designed to provide relevant online advertising. The company's platform employ
Business/Productivity Software
London, United Kingdom
33 As of 2019
00.00
000 0000-00-00
00000000000 00.00

000000

t ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco labor
000000000000000000000 00000000
Boulder, CO
000 As of 0000
0000
000 0000-00-00
000000&0 0000

0000000

derit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupida
000000000000000000000 00000000
Tel Aviv, Israel
00 As of 0000
00.00
0000000000 0 00.00
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Smartology Competitors (95)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Kapost Formerly VC-backed Boulder, CO 000 0000 000000&0 0000
0000000 Venture Capital-Backed Tel Aviv, Israel 00 00.00 0000000000 0 00.00
0000000 Venture Capital-Backed London, United Kingdom 00 00.000 0000000000 0 00.000
0000000 00000 Private Equity-Backed New York, NY 000 0000 00 000000 0000
00000000 Venture Capital-Backed San Francisco, CA 000 00000 000000 - 000 00000
You’re viewing 5 of 95 competitors. Get the full list »

Smartology Executive Team (5)

Name Title Board Seat Contact Info
Mark Bembridge Founder, Chief Executive Officer & Board Member
Marcus Keane Chief Technology Officer & Board Member
Timothy Steel Board Member & Investment Director
To view Smartology’s complete executive team members history, request access »

Smartology Board Members (6)

Name Representing Role Since
Marcus Keane Smartology Chief Technology Officer & Board Member 000 0000
Mark Bembridge Smartology Founder, Chief Executive Officer & Board Member 000 0000
Michael McCalmont Smartology Board Member 000 0000
Nicholas Coutts Self Chairman 000 0000
Timothy Steel Self Board Member & Investment Director 000 0000
You’re viewing 5 of 6 board members. Get the full list »

Smartology Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Smartology Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Committed Capital Financial Services Growth/Expansion Minority 000 0000 000000 0
To view Smartology’s complete investors history, request access »