John Kim oversees the product, monetization and community strategies for Pelago. He brings over 15 years of experience of building and marketing high-growth new media products and businesses. Most recently, Kim was Vice President of Product Management and Marketing for Medio, where he helped define core product functions and build Medio's leading global mobile search, analytics and search advertising platforms. Before Medio, Kim was the Senior Director of Strategic and Product Marketing at Yahoo!, leading efforts to conceptualize and build market leading advertising products and features. There, he played a key role developing the original vision and marketing requirements and led the go-to-market phase for Project Panama, Yahoo's recently released search marketing platform. . Kim originally joined Yahoo! when the company acquired Overture Services, where he was Director of Marketing. At Overture, he helped grow revenues from their self-service channel by five-fold. Prior to Overture, Kim worked as a strategy consultant at Accenture, where he advised executives at leading high-tech, wireless and Internet companies on new product development processes, potential new ventures and growth strategies. Kim also served as a White House appointee, advising the President on increasing the level of Asian American and Pacific Islander small-business contribution to the national economy. Kim received a BA in economics from University of California Santa Barbara and an MBA from the University of Chicago.