Upfront Ventures Overview

  • Investor Type
  • Venture Capital

  • Status
  • Active

  • Professionals
  • 16

Professionals

  • Investments
  • 465

  • Portfolio
  • 105

  • Exits
  • 172

Exits

Upfront Ventures General Information

Company Description

Founded in 1996, Upfront Ventures is a venture capital investment firm based in Santa Monica, California. The firm prefers to invest in companies operating in the commercial services, software, e-commerce, technology, SaaS, media, and retail sectors. This firm is a Registered Investment Adviser (RIA).

Business Details

Website
www.upfront.com
Formerly Known As
GRP Partners
Year Founded
1996
Investor Status
Actively Seeking New Investments
Trade Association
National Venture Capital Association (NVCA)
Primary Investor Type
Venture Capital
Corporate Office
  • 1314 7th Street
  • Suite 600
  • Santa Monica, CA 90401
  • United States
+1 (310)

Upfront Ventures Investments (465)

Company Name Deal Date Deal Type Deal Size Industry Company Stage Lead Partner
Keragon 12-Feb-2025 Seed Round Business/Productivity Software Generating Revenue
1Up 27-Dec-2024 Business/Productivity Software Generating Revenue
Jiko 12-Dec-2024 Financial Software Generating Revenue
Arcade 19-Nov-2024 Multimedia and Design Software Generating Revenue
GlassFlow 29-Oct-2024 Business/Productivity Software Generating Revenue
Bland AI 17-Oct-2024 Business/Productivity Software Generating Revenue
Feno 26-Sep-2024 Personal Products Generating Revenue
BrightAI 25-Jul-2024 Business/Productivity Software Generating Revenue
Landline 15-Jul-2024 Later Stage VC Automotive Generating Revenue
ADWAY (Media and Information Services (B2B)) 11-Jul-2024 Seed Round Media and Information Services (B2B) Generating Revenue
You’re viewing 10 of 465 investments. Get the full list »

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Upfront Ventures Exits (172)

Company Name Exit Date Exit Type Exit Size
OurSky 04-Feb-2025 Merger/Acquisition
Dayslice 10-Oct-2024
Hallo: 05-Aug-2024
Fairchain 01-Aug-2024
Fame and Partners 23-Jun-2024
Open Raven 31-May-2024
Finary (Financial Software) 06-May-2024
dot.LA 26-Apr-2024
Behold 02-Apr-2024 Out of Business
SonicEnergy 05-Feb-2024 Out of Business
You’re viewing 10 of 172 exits. Get the full list »

Upfront Ventures Fund Performance

Fund Name Vintage Size Dry Powder DPI RVPI TVPI IRR

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Upfront Ventures Investments by Industry, Year, and Region

Investments by Industry

Investments by Year

Investments by Region

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Upfront Ventures FAQs

  • What is Upfront Ventures?

    Founded in 1996, Upfront Ventures is a venture capital investment firm based in Santa Monica, California.

  • When was Upfront Ventures founded?

    Upfront Ventures was founded in 1996.

  • Where is Upfront Ventures headquartered?

    Upfront Ventures is headquartered in Santa Monica, CA.

  • What is Upfront Ventures's total asset value?

    Upfront Ventures has around in total assets under management.

  • How many investments has Upfront Ventures made?

    Upfront Ventures has made 465 investments.

  • What has Upfront Ventures invested in?

    Upfront Ventures has made numerous investments in companies like Keragon, 1Up, and Jiko within the Business/Productivity Software and Financial Software industries.

  • What has Upfront Ventures invested in recently?

    Upfront Ventures's latest investment was on 12-Feb-2025 in Keragon, a company within the Business/Productivity Software industry.

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