William Hill PLC is a sports bookmaker that operates in the gambling industry. The company provides sportsbook operations and organizes itself into two primary segments: digital and land-based. The land-based retail segments operate licensed betting offices throughout the United Kingdom and provide sports betting services. Additionally, William Hill has self-service betting terminals that integrate the company's retail and online businesses. The online operations allow both pre-match and in-play sports betting across a variety of products. The company generates the majority of its revenue in the United Kingdom. The company's online businesses generate revenue in Italy, Spain, Australia, and the United States.