Merkle (Columbia) Overview

  • Year Founded
  • 1971

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 14,000

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 20

  • Investments
  • 31

Merkle (Columbia) General Information

Description

Provider of performance marketing services based in Columbia, Maryland. The company's performance marketing services include a strategically led consultative approach to working with clients, enabling them to design, execute, and continuously evaluate customer relationship management programs throughout the buying cycle, across channels and media.

Contact Information

Website
www.merkle.com
Formerly Known As
Merkle Direct Marketing
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • 7001 Columbia Gateway Drive
  • Columbia, MD 21046
  • United States
+1 (443)
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Consulting Services (B2B)
Parent Company
Vertical(s)
Industrials, TMT
Corporate Office
  • 7001 Columbia Gateway Drive
  • Columbia, MD 21046
  • United States
+1 (443)

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Merkle (Columbia) Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Merkle (Columbia) Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of performance marketing services based in Columbia, Maryland. The company's performance marketing services inc
Media and Information Services (B2B)
Columbia, MD
14,000 As of 2025

Downers Grove, IL
 

New York, NY
 
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Merkle (Columbia) Competitors (27)

One of Merkle (Columbia)’s 27 competitors is Allant Group, a Formerly PE-Backed company based in Downers Grove, IL.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Allant Group Formerly PE-Backed Downers Grove, IL
iCrossing Formerly VC-backed New York, NY
Seer Interactive Corporation Philadelphia, PA
Rise Interactive Formerly VC-backed Chicago, IL
Act-On Software Venture Capital-Backed Portland, OR
You’re viewing 5 of 27 competitors. Get the full list »

Merkle (Columbia) Patents

Merkle (Columbia) Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20230214910-A1 Scan and know system and method Pending 30-Dec-2021
US-20230214437-A1 Qr code initiated content management system Pending 30-Dec-2021
EP-4305577-A1 System and method for providing people-based audience planning Pending 12-Mar-2021
CA-3213394-A1 System and method for providing people-based audience planning Pending 12-Mar-2021
AU-2022234435-A1 System and method for providing people-based audience planning Pending 12-Mar-2021 G06Q30/0241
To view Merkle (Columbia)’s complete patent history, request access »

Merkle (Columbia) Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Merkle (Columbia) Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Merkle (Columbia) Investments & Acquisitions (31)

Merkle (Columbia)’s most recent deal was a Merger/Acquisition with Aware Services. The deal was made on 12-Dec-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Aware Services 12-Dec-2022 Merger/Acquisition Systems and Information Management
Pexlify 14-Jun-2022 Merger/Acquisition IT Consulting and Outsourcing
LiveAreaLabs 27-Aug-2021 Merger/Acquisition Media and Information Services (B2B)
4Cite Marketing 30-Jan-2020 Merger/Acquisition Business/Productivity Software
Ugam 15-Jul-2019 Merger/Acquisition Business/Productivity Software
You’re viewing 5 of 31 investments and acquisitions. Get the full list »

Merkle (Columbia) Exits (1)

Merkle (Columbia)’s most recent exit was on 17-Jan-2019 from Filter (Seattle). The exit was categorized as .

Company Name Exit Date Exit Type Exit Size Status Buyers
Filter (Seattle) 17-Jan-2019 Completed
To view Merkle (Columbia)’s complete exits history, request access »

Affiliates

Subsidiaries (3)

Name Industry Location Year Founded
Pexlify Dublin, Ireland 2015
Periscopix London, United Kingdom 2004
CognitiveDATA Little Rock, AR 2001

Merkle (Columbia) FAQs

  • When was Merkle (Columbia) founded?

    Merkle (Columbia) was founded in 1971.

  • Where is Merkle (Columbia) headquartered?

    Merkle (Columbia) is headquartered in Columbia, MD.

  • What is the size of Merkle (Columbia)?

    Merkle (Columbia) has 14,000 total employees.

  • What industry is Merkle (Columbia) in?

    Merkle (Columbia)’s primary industry is Media and Information Services (B2B).

  • Is Merkle (Columbia) a private or public company?

    Merkle (Columbia) is a Private company.

  • What is the current valuation of Merkle (Columbia)?

    The current valuation of Merkle (Columbia) is .

  • What is Merkle (Columbia)’s current revenue?

    The current revenue for Merkle (Columbia) is .

  • How much funding has Merkle (Columbia) raised over time?

    Merkle (Columbia) has raised $149M.

  • Who are Merkle (Columbia)’s investors?

    CodeBase and TCV have invested in Merkle (Columbia).

  • Who are Merkle (Columbia)’s competitors?

    Allant Group, iCrossing, Seer Interactive, Rise Interactive, and Act-On Software are some of the 27 competitors of Merkle (Columbia).

  • When was Merkle (Columbia) acquired?

    Merkle (Columbia) was acquired on 08-Aug-2016.

  • Who acquired Merkle (Columbia)?

    Merkle (Columbia) was acquired by Dentsu International.

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