Placed Overview

  • Founded
  • 2011
  • Status
  • Acquired/​Merged
  • Employees
  • 350
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $186M
Latest Deal Amount

Placed General Information


Developer of a location analytics platform designed to improve campaign performance. The company's location analytics platform gains actionable intelligence into offline consumer behavior and competitive trends by directly measuring locations through smartphones and leveraging big data principles, enabling marketers to evaluate the offline impact of omnichannel advertising campaigns.

Contact Information

Formerly Known As
Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Business/Productivity Software
Parent Company
Primary Office
  • 2025 1st Avenue
  • 4th Floor
  • Seattle, WA 98121
  • United States
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Placed Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 30-May-2019 $186M 00000 Completed Generating Revenue
4. Merger/Acquisition 05-Jun-2017 00000 000.00 00000 Completed Generating Revenue
3. Early Stage VC (Series B) 10-Jun-2014 0000 000.00 Completed Generating Revenue
2. Early Stage VC (Series A) 15-Mar-2012 $3.4M $3.8M 000.00 Completed Generating Revenue
1. Seed Round 15-Mar-2011 $400K $400K Completed Generating Revenue
To view Placed’s complete valuation and funding history, request access »

Placed Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series A 0,000,000 00 00.00 00.00 00 00.00 00.000
To view Placed’s complete cap table history, request access »

Placed Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a location analytics platform designed to improve campaign performance. The company's location analytics pl
Business/Productivity Software
Seattle, WA
350 As of 2019
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New York, NY
00 As of 0000
000000000 - 000.00

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000000000000000000000 00000000
San Mateo, CA
000 As of 0000
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Placed Competitors (78)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Cuebiq Venture Capital-Backed New York, NY 00 000.00 000000000 - 000.00
00000 000000000 Venture Capital-Backed San Mateo, CA 000 00000000000
000000000 Venture Capital-Backed Kitchener, Canada 00 0000 0000000000 0 0000
000 0000000 Venture Capital-Backed Seattle, WA 000 000.00 00000 00000 000.00
00000000 Private Equity-Backed Palo Alto, CA 000 00.000 00 000000 00.000
You’re viewing 5 of 78 competitors. Get the full list »

Placed Executive Team (17)

Name Title Board Seat Contact Info
Jim Watson Senior Vice President, Strategy & Operations
Jeremy Tryba Vice President, Engineering
Elliott Waldron Ph.D Vice President, Research
Paul Sutter Advisory Board
You’re viewing 4 of 17 executive team members. Get the full list »

Placed Board Members (6)

Name Representing Role Since
Shane Atchison Self Board Member 000 0000
You’re viewing 1 of 6 board members. Get the full list »

Placed Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


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Placed Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
IPG Mediabrands Corporation Minority 000 0000 000000 0
Madrona Venture Group Venture Capital Minority 000 0000 000000 0
Plug and Play Tech Center Accelerator/Incubator Minority 000 0000 000000 0
Snap Corporation Majority 000 0000 000000 0
Two Sigma Ventures Venture Capital Minority 000 0000 000000 0
To view Placed’s complete investors history, request access »