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Placed

Placed
2011 FOUNDED
M&A STATUS
301-400 EMPLOYEES
M&A LATEST DEAL TYPE
Description

Developer of a location analytics platform designed to improve campaign performance. The company's location analytics platform gains actionable intelligence into offline consumer behavior and competitive trends by directly measuring locations through smartphones and leveraging big data principles, enabling marketers to evaluate the offline impact of omnichannel advertising campaigns.

Website
Formerly Known As
Sewichi
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Business/Productivity Software
Parent Company
Primary Office
  • 2025 1st Avenue
  • 4th Floor
  • Seattle, WA 98121
  • United States
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Placed Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 30-May-2019 Completed Generating Revenue
4. Merger/Acquisition 05-Jun-2017 00000 000.00 00000 Completed Generating Revenue
3. Early Stage VC (Series B) 10-Jun-2014 0000 000.00 Completed Generating Revenue
2. Early Stage VC (Series A) 15-Mar-2012 $3.4M $3.8M 000.00 Completed Generating Revenue
1. Seed Round 15-Mar-2011 $400K $400K Completed Generating Revenue
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Placed Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series A 0,000,000 00 00.00 00.00 00 00.00 00.000
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Placed Competitors (84)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Cuebiq Venture Capital-Backed New York, NY 000 000.00 00000000000 000.00
0000000000 Venture Capital-Backed New York, NY 000 00000 0000000000 0 00000
00000 (00000000 00 Venture Capital-Backed San Mateo, CA 000 000000000000
000000 0000 Venture Capital-Backed Chicago, IL 00 00.00 00000000000 00.00
0000000 Venture Capital-Backed Sunnyvale, CA 000 0000 00000000000 0000
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Placed Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
IPG Mediabrands Corporation Minority 000 0000 000000 0
Madrona Venture Group Venture Capital Minority 000 0000 000000 0
Plug and Play Tech Center Accelerator/Incubator Minority 000 0000 000000 0
Snap Corporation Majority 000 0000 000000 0
Two Sigma Ventures Venture Capital Minority 000 0000 000000 0

Placed Executive Team (17)

Name Title Board
Seat
Contact
Info
Jim Watson Senior Vice President, Strategy & Operations
Weilie Yi Ph.D Vice President, Data Science
Aaron Averbuch Vice President, Engineering
Jeremy Tryba Vice President, Engineering
Elliott Waldron Ph.D Vice President, Research

10 Former Executives

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Placed Board Members (6)

Name Representing Role Since Contact
Info
Shane Atchison Self Board Member 000 0000

5 Former Board Members

You’re viewing 1 of 6 board members. Get the full list »