Placed
2011
FOUNDED
M&A
STATUS
301-400
EMPLOYEES
M&A
LATEST DEAL TYPE
Description
Developer of a location analytics platform designed to improve campaign performance. The company's location analytics platform gains actionable intelligence into offline consumer behavior and competitive trends by directly measuring locations through smartphones and leveraging big data principles, enabling marketers to evaluate the offline impact of omnichannel advertising campaigns.
Website
Formerly Known As
Sewichi
Ownership Status
Acquired/Merged
(Operating Subsidiary)
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Business/Productivity Software
Parent Company
Primary Office
- 2025 1st Avenue
- 4th Floor
- Seattle, WA 98121
- United States
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Placed Valuation and Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 5. Merger/Acquisition | 30-May-2019 | Completed | Generating Revenue | |||
| 4. Merger/Acquisition | 05-Jun-2017 | 00000 | 000.00 | 00000 | Completed | Generating Revenue |
| 3. Early Stage VC (Series B) | 10-Jun-2014 | 0000 | 000.00 | Completed | Generating Revenue | |
| 2. Early Stage VC (Series A) | 15-Mar-2012 | $3.4M | $3.8M | 000.00 | Completed | Generating Revenue |
| 1. Seed Round | 15-Mar-2011 | $400K | $400K | Completed | Generating Revenue |
Placed Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price |
% Owned |
|---|---|---|---|---|---|---|---|---|
| Series A | 0,000,000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 00.000 |
Placed Competitors (84)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Cuebiq | Venture Capital-Backed | New York, NY | 000 | 000.00 | 00000000000 | 000.00 |
| 0000000000 | Venture Capital-Backed | New York, NY | 000 | 00000 | 0000000000 0 | 00000 |
| 00000 (00000000 00 | Venture Capital-Backed | San Mateo, CA | 000 | 000000000000 | ||
| 000000 0000 | Venture Capital-Backed | Chicago, IL | 00 | 00.00 | 00000000000 | 00.00 |
| 0000000 | Venture Capital-Backed | Sunnyvale, CA | 000 | 0000 | 00000000000 | 0000 |
Placed Former Investors (5)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Board Seat |
Contact Info |
|---|---|---|---|---|---|---|
| IPG Mediabrands | Corporation | Minority | 000 0000 | 000000 0 | ||
| Madrona Venture Group | Venture Capital | Minority | 000 0000 | 000000 0 | ||
| Plug and Play Tech Center | Accelerator/Incubator | Minority | 000 0000 | 000000 0 | ||
| Snap | Corporation | Majority | 000 0000 | 000000 0 | ||
| Two Sigma Ventures | Venture Capital | Minority | 000 0000 | 000000 0 |
Placed Executive Team (17)
10 Former Executives
You’re viewing 5 of 17 executives. Get the full list »Placed Board Members (6)
| Name | Representing | Role | Since | Contact Info |
|---|---|---|---|---|
| Shane Atchison | Self | Board Member | 000 0000 |
5 Former Board Members
You’re viewing 1 of 6 board members. Get the full list »