Placed Overview
- Year Founded
-
2011

- Status
-
Acquired/Merged
- Employees
-
100

- Latest Deal Type
-
M&A
- Latest Deal Amount
-
$150M
- Investors
-
2
Placed General Information
Description
Developer of a location analytics platform designed to improve campaign performance. The company's location analytics platform gains actionable intelligence into offline consumer behavior and competitive trends by directly measuring locations through smartphones and leveraging big data principles thereby, enabling marketers to evaluate the offline impact of omnichannel advertising campaigns.
Contact Information
Website
www.placed.comCorporate Office
- 2025 1st Avenue
- 4th Floor
- Seattle, WA 98121
- United States
Corporate Office
- 2025 1st Avenue
- 4th Floor
- Seattle, WA 98121
- United States
Placed Valuation & Funding
Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
---|---|---|---|---|---|---|
5. Merger/Acquisition | 30-May-2019 | $150M | Completed | Generating Revenue | ||
4. Merger/Acquisition | 01-Jul-2017 | Completed | Generating Revenue | |||
3. Early Stage VC (Series B) | 10-Jun-2014 | Completed | Generating Revenue | |||
2. Early Stage VC (Series A) | 15-Mar-2012 | $3.4M | $3.8M | Completed | Generating Revenue | |
1. Seed Round | 15-Mar-2011 | $400K | $400K | Completed | Generating Revenue |
Placed Cap Table
Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
---|---|---|---|---|---|---|---|---|
Series A |
Placed Comparisons
Industry
Financing
Details
Placed Competitors (99)
One of Placed’s 99 competitors is Singular (Business/Productivity Software), a Venture Capital-Backed company based in San Francisco, CA.
Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
---|---|---|---|---|---|---|
Singular (Business/Productivity Software) | Venture Capital-Backed | San Francisco, CA | ||||
AppsFlyer | Venture Capital-Backed | San Francisco, CA | ||||
SiteZeus | Venture Capital-Backed | Tampa, FL | ||||
Mobilewalla | Venture Capital-Backed | Atlanta, GA | ||||
Placer.ai | Private Equity-Backed | Covina, CA |
Placed Signals
Placed Former Investors (4)
Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
---|---|---|---|---|
Madrona Venture Group | Venture Capital | Minority | ||
Mediabrands | VC-Backed Company | Minority | ||
Snap ( Social/Platform Software) | Corporation | Majority | ||
Two Sigma Ventures | Venture Capital | Minority |
Placed FAQs
-
When was Placed founded?
Placed was founded in 2011.
-
Where is Placed headquartered?
Placed is headquartered in Seattle, WA.
-
What is the size of Placed?
Placed has 100 total employees.
-
What industry is Placed in?
Placed’s primary industry is Business/Productivity Software.
-
Is Placed a private or public company?
Placed is a Private company.
-
What is the current valuation of Placed?
The current valuation of Placed is
. -
What is Placed’s current revenue?
The current revenue for Placed is
. -
How much funding has Placed raised over time?
Placed has raised $13.8M.
-
Who are Placed’s investors?
Madrona Venture Group, Mediabrands, Snap ( Social/Platform Software), and Two Sigma Ventures have invested in Placed.
-
Who are Placed’s competitors?
Singular (Business/Productivity Software), AppsFlyer, SiteZeus, Mobilewalla, and Placer.ai are some of the 99 competitors of Placed.
-
When was Placed acquired?
Placed was acquired on 30-May-2019.
-
Who acquired Placed?
Placed was acquired by Foursquare.
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