Owler Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 229

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $24.5M

Owler General Information

Description

Operator of a community-based business database and insights platform designed to help users to find information about companies. The company's platform provides information that includes competitors, products and services, customers, financials and press reports, and links and social media statistics, among others, enabling business executives to gain competitive insights, company data, strategic news alerts and uncover the latest industry news and alerts.

Contact Information

Website
owler.com
Formerly Known As
InfoArmy, Infoarmy, Inc.
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 800 South Claremont Street
  • Suite 203
  • San Mateo, CA 94402
  • United States
+1 (650)
Primary Industry
Media and Information Services (B2B)
Other Industries
Database Software
Financial Software
Parent Company
Meltwater
Vertical(s)
Big Data, TMT
Corporate Office
  • 800 South Claremont Street
  • Suite 203
  • San Mateo, CA 94402
  • United States
+1 (650)

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Owler Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 18-Jun-2021 $24.5M Completed Generating Revenue
4. Later Stage VC (Series B2) 09-Mar-2020 Completed Generating Revenue
3. Later Stage VC (Series B1) 16-Aug-2018 Completed Generating Revenue
2. Early Stage VC (Series B) 23-Oct-2012 $17.3M $19.3M Completed Startup
1. Early Stage VC (Series A) 25-Aug-2011 $2M $2M Completed Startup
To view Owler’s complete valuation and funding history, request access »

Owler Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B2
Series B1
Series B 6,733,873 $0.000100 8% $2.57 $2.57 1x $1.87 9.26%
Series A 1,833,333 $0.000100 8% $0.6 $0.6 1x $0.53 2.07%
To view Owler’s complete cap table history, request access »

Owler Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a community-based business database and insights platform designed to help users to find information about c
Media and Information Services (B2B)
San Mateo, CA
229 As of 2024

Austin, TX
 

San Francisco, CA
 
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Owler Competitors (33)

One of Owler’s 33 competitors is Hoover's, a Formerly PE-Backed company based in Austin, TX.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Hoover's Formerly PE-Backed Austin, TX
Mattermark Formerly VC-backed San Francisco, CA
Endole Corporation Birmingham, United Kingdom
SalesLoft Private Equity-Backed Atlanta, GA
VC Experts Corporation Shreveport, LA
You’re viewing 5 of 33 competitors. Get the full list »

Owler Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Owler Former Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds
John Peterson Angel (individual) Minority
Joseph Mansueto Angel (individual) Minority
Norwest Venture Partners Venture Capital Minority
Trinity Ventures Venture Capital Minority
To view Owler’s complete investors history, request access »

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Owler FAQs

  • When was Owler founded?

    Owler was founded in 2011.

  • Where is Owler headquartered?

    Owler is headquartered in San Mateo, CA.

  • What is the size of Owler?

    Owler has 229 total employees.

  • What industry is Owler in?

    Owler’s primary industry is Media and Information Services (B2B).

  • Is Owler a private or public company?

    Owler is a Private company.

  • What is the current valuation of Owler?

    The current valuation of Owler is .

  • What is Owler’s current revenue?

    The current revenue for Owler is .

  • How much funding has Owler raised over time?

    Owler has raised $27.9M.

  • Who are Owler’s investors?

    John Peterson, Joseph Mansueto, Norwest Venture Partners, and Trinity Ventures have invested in Owler.

  • Who are Owler’s competitors?

    Hoover's, Mattermark, Endole, SalesLoft, and VC Experts are some of the 33 competitors of Owler.

  • When was Owler acquired?

    Owler was acquired on 18-Jun-2021.

  • Who acquired Owler?

    Owler was acquired by Meltwater.

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