Platform161 Overview

  • Founded
  • 2007
  • Status
  • Acquired/​Merged
  • Employees
  • 70
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $1.13K
Latest Deal Amount

Platform161 General Information


Developer of a digital media and online marketing platform designed to offer flexibility and personalized results and returns. The company's platform offers unbiased advice and consultative support on ad buying - from setup, to post-campaign reporting, enabling companies to increase revenue, bring greater efficiency and lower costs.

Contact Information

Formerly Known As
Click District
Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Parent Company
Primary Office
  • Johan Huizingalaan 763a
  • 4th floor B. Amsterdam building
  • 1066 Amsterdam
  • Netherlands
+31 020 000 0000
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Platform161 Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 01-Jul-2020 $1.13K 000.00 00.000 Completed Generating Revenue
4. Secondary Transaction - Private 01-Jan-2017 000.00 Completed Generating Revenue
3. Later Stage VC 07-Jan-2016 00.000 000.00 Completed Generating Revenue
2. Later Stage VC 17-Oct-2013 $5.82M $5.82M Completed Generating Revenue
1. Early Stage VC Completed Startup
To view Platform161’s complete valuation and funding history, request access »

Platform161 Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a digital media and online marketing platform designed to offer flexibility and personalized results and re
Media and Information Services (B2B)
Amsterdam, Netherlands
70 As of 2017
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San Francisco, CA
000 As of 0000
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00000 000 00000000000 00000000 (000)
New York, NY
000 As of 0000
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Platform161 Competitors (24)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
NextRoll Venture Capital-Backed San Francisco, CA 000 00000 00000 00000 00000
000000000 Private Equity-Backed New York, NY 000 00000 000000000 - 00000
00000 000000 00000 Venture Capital-Backed Chicago, IL 000 0000 00000000 0000
0000000000 Venture Capital-Backed Toronto, Canada 000 00.00 0000000000 0 00.00
000000 Formerly VC-backed Paris, France 0000 00000 00000000000 00000
You’re viewing 5 of 24 competitors. Get the full list »

Platform161 Executive Team (17)

Name Title Board Seat Contact Info
Melvin Holman Managing Director, North America
Marco Kloots Co-Founder & Chief Executive Officer
Cyril Mallet Chief Technical Officer
You’re viewing 3 of 17 executive team members. Get the full list »

Platform161 Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Platform161 Former Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Kreos Capital Lender/Debt Provider Minority 000 0000 000000 0
Orion High Tech Group Other Minority 000 0000 000000 0
Revel Partners Venture Capital Minority 000 0000 000000 0
eValue Family Office Minority 000 0000 000000 0
To view Platform161’s complete investors history, request access »

Platform161 Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 00000 22-Nov-2012 0000000000 Media and Information Services (B2B)
To view Platform161’s complete acquisitions history, request access »