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Rise or fall? The evolution of the European fintech industry

In the last five years, the European fintech market has become vastly popular. But is the pace of growth sustainable?

Financial technology concept. Technological abstract background.

Financial technology concept. Technological abstract background.

metamorworks/Getty Images/iStockphoto

Although technology in financial services has been present in the industry for decades—from ATMs to chip and pin—it’s only in the last few years that the concept of fintech has become a fixture and gained significant traction in Europe. But although it has seen considerable VC investment, will the sector be able to sustain the same pace of growth?

The rise of fintech

Fintech has become especially prevalent since the financial crisis. Traditional banks faced increased ire from customers and regulators, and in the aftermath, they focused on recovery rather than investing in digital strategies. During this time, customers have been turning away from high-street brands toward the newer technologies of challenger banks, such as Monzo and Fidor, which together have over 900,000 customers in Europe.

In addition, the ubiquity of smartphones is removing the need for a physical presence, particularly for younger generations. Research from The British Banking Association showed that visits to bank branches fell 32% between 2011 and 2016, while UK consumer association Which? found that since 2015, nearly 60 bank branches have been closing every month.

Since the start of 2013, 2,478 VC transactions have taken place in Europe, per the PitchBook Platform, representing more than €8 billion in deal value. Last year saw the largest amount of capital and deals on record, with €2.7 billion coming in across 612 deals. Money transfer service TransferWise had the largest transaction, raising a total of €238 million for its Series E, which valued the company at around €1.6 billion. Europe is a home to several other fintech unicorns, including payments specialists Revolut and Klarna, which were valued at $1.7 billion and $2.5 billion at their last funding rounds respectively.

Slowing down

Yet although fintech has seen a rise in popularity in the last five years, 2018 is unlikely to reach the same heights as 2017. Since the beginning of this year, according to the PitchBook Platform, 196 deals have been completed for a total of €1.14 billion, representing fewer than a third of the transactions in the previous year in terms of deal count. And while it’s true that general venture trends have shown volume across sectors to be down, this isn’t true when it comes to value, which is soaring in 2018, whereas fintech is nowhere near the pace to match last year’s total. This raises the question: Why is VC interest waning?

Research from consultant Capgemini claims that fintech startups are realising that they will struggle to succeed in financial services as their business models are less sustainable than traditional businesses. The lack of an established brand and distribution network are hindering startups’ efforts to scale up, areas that are typically strengths for the entrenched firms.

The answer to survival, at least according to this report, is to team up with the incumbents with some 75% of global fintechs identifying partnerships as their primary business objectives. This has even led to some stellar deals between fintechs. One of the biggest so far saw US payments business PayPal acquire Swedish peer iZettle for $2.2 billion.

On the other side of the equation, established banks are also eyeing potential acquisitions, such as BNP Paribas’ purchase of online bank Compte Nickel, and BBVA, which has bought multiple companies, including Finnish digital bank Holvi.

The increased appetite for partnerships with already established firms could explain the drop in deals, as existing startups no longer require the same level of fundraising from VC investors. Add to this the slower pace of new fintechs appearing and it looks as fintech may have peaked, for now.

For more fintech-related content, click here.

  • leah-hodgson-photo.jpg
    Written by Leah Hodgson
    Leah Hodgson is a London-based senior reporter for PitchBook covering venture capital across Europe and the Middle East. Leah graduated from the University of Surrey with a BA in international politics with French. She has previously been a radio reporter in France. She later turned to financial journalism, covering the wealth management industry. She joined PitchBook in 2018.
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