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VCs love funding—and hosting—podcasts

One of the latest VCs to jump aboard the podcast train is Foundation Capital’s Ashu Garg, who spoke to PitchBook about what sets his show apart. Plus, numbers on VC funding in the space.

From true crime to recaps of “The Bachelor” to personal finance, these days, there’s a podcast for every interest.

As of last month, there are more than 550,000 active podcasts around the world, per Edison Research. Meanwhile, the US podcasting industry brought in $314 million in revenue last year, an 86% increase from 2016, according to the Interactive Advertising Bureau. Unsurprisingly, VCs are capitalizing on the surge in interest in the medium, both by hosting shows and funding podcast startups.

One of the latest venture capitalists to jump aboard the podcast train is Foundation Capital general partner Ashu Garg. He recently launched “How to B2B a CEO,” a podcast that gives listeners advice on scaling enterprise startups and includes an interview with a different founder-turned-CEO. The show focuses on entrepreneurs who have a “rich tapestry of lessons learned,” Garg said in an interview with PitchBook.

The debut episode features Jyoti Bansal, the founder of AppDynamics, which was acquired by Cisco last year for $3.7 billion. Bansal is also the founder of Harness, a VC-backed software startup, and he’s behind the seed-stage VC firm Unusual Ventures. On the episode, Bansal discusses his initial struggles to secure meetings with venture capitalists and raise funding.

Garg said he knows there are already a lot of podcasts available, but the ones he’d heard weren’t highlighting relatable entrepreneurs. Instead, they were celebrating big winners who hadn’t necessarily faced the sort of challenges characteristic of the founders’ journey.

“Founders repeatedly told me they really struggled to get good advice on transitioning from founder to CEO,” Garg said. “That was a surprise to me; I always assumed that would be there in spades. To me, there was a huge gap in giving founders a helping hand in making that transition, particularly for technical founders.”

Garg said he was surprised by the initial outpouring of support for his new show. Luckily for him, it hasn’t gotten lost in the sea of original content pouring out of the tech community.

A tweet from Crunchbase editor-in-chief Alex Wilhelm, who happens to be one of the hosts of TechCrunch's "Equity" podcast. 

In VC land alone, there’s the Andreessen Horowitz podcast, which provides interviews from industry experts and thought leaders. Its most recent episode features insights from one of the firm’s newest general partners, Katie Haun, on the regulatory landscape for crypto. Then there’s Greylock’s “Greymatter,” where founders “share personal and insightful lessons while shedding light on common, relatable challenges in the entrepreneurial journey.” Notion.VC has a B2B SaaS-themed pod and Y Combinator has a show in which its partners interviews various tech icons, like Anne Wojcicki of 23andMe, who was a guest in April.

On top of that, Venrock hosts “Running Through Walls.” LinkedIn co-founder and Greylock partner Reid Hoffman hosts “Masters of Scale.” Well-known angel investor Jason Calacanis is behind the “Angel Podcast” and “This Week in Startups.” Ben Gilbert of Pioneer Square Labs and David Rosenthal of Wave Capital discuss mergers and acquisitions on “Acquired.”

Backstage Capital founder Arlan Hamilton offers a behind-the-scenes look at building a VC fund on her show “The Bootstrapped VC.” Hamilton herself was also the star of a recent string of episodes on Gimlet Media’s “Startup,” a documentary podcast that follows different entrepreneurs each season. Then there’s Harry Stebbing’s “The Twenty Minute VC,” a podcast that took off in 2014 when Stebbings was still a teenager. The show has featured some 200 VCs from firms like Accel, Kleiner Perkins Caufield & Byers and Benchmark.

The list goes on and on. And on.

Meanwhile, some venture capital investors have extended their adoration of the podcast medium to their wallets. Last year, VCs invested just over $200 million in various podcast platforms and related businesses, per the PitchBook Platform. That includes a $50 million funding for the online radio app TuneIn, about $20 million for Gimlet Media and another $20 million for HowStuffWorks, the company behind the popular show “Stuff You Should Know” as well as other original podcast content.

So far this year, VCs have shelled out $64 million on companies in the space, including a $40 million NEA-led round for Luminary Media, the operator of a subscription-based podcast platform, and a $13.5 million Series B for podcast startup Castbox.

PitchBook subscribers can see the full data on VC funding for podcasts and related businesses.

  • kate-clark-1.jpg
    Written by Kate Clark
    Kate Clark was a staff writer at PitchBook.

    A Seattle native, Kate attended the University of Washington where she studied journalism and international studies. She previously wrote about the Indian startup ecosystem in Bengaluru and freelanced in the Seattle area. Follow her on Twitter @KateClarkTweets.
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