Bankrate Overview

  • Year Founded
  • 1976

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 600


  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 10

  • Investments
  • 27

Bankrate General Information


Provider of financial publishing services based out of New York. The company's services operates as a leading online publisher, aggregator, and distributor of personal finance content specializing in financial rate information, rate data and financial content on financial products such as mortgages, credit cards, new and used automobile loans, thereby enabling its consumers to be provided with product comparison tools, calculators and editorial content to help achieve their financial goals.

Contact Information

Formerly Known As
Ilife Com Inc, Intelligent Life Corp
Ownership Status
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Primary Industry
Information Services (B2C)
Other Industries
Other Financial Services
Parent Company
Corporate Office
  • 1675 Broadway
  • New York, NY 10019
  • United States
+1 (561) 000-0000

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Bankrate Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

This information is available in the PitchBook Platform. To explore Bankrate‘s full profile, request access.

Request a free trial

Bankrate Comparisons

HQ Location
Total Raised
Post Valuation
Provider of financial publishing services based out of New York. The company's services operates as a leading online pub
Information Services (B2C)
New York, NY
600 As of 2016
00.000 0000-00-00
000000000000 00000


oluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occae
00000000000 00000000
Foster City, CA
00.00 0000-00-00


liqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi u
00000000000 00000000
New York, NY
00000 0000-00-00
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Bankrate Competitors (8)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
MyBankTracker Corporate Backed or Acquired Foster City, CA 000000&0
ValuePenguin Corporate Backed or Acquired New York, NY 000000&0
Money Under30 Corporate Backed or Acquired Austin, TX 0 000000&0
SmartAsset Venture Capital-Backed New York, NY 000 00000 00000000000 00000
HSH Associates, Financial Publishers Corporate Backed or Acquired Las Vegas, NV 000000&0
You’re viewing 5 of 8 competitors. Get the full list »

Bankrate Executive Team (17)

Name Title Board Seat Contact Info
Jeffrey Grant Chief Executive Officer, Insurance
Greg McBride Chief Financial Analyst and Senior Vice President
Hyunjin Lerner Vice President, Finance
Peter Morse Chairman
You’re viewing 4 of 17 executive team members. Get the full list »

Bankrate Board Members (7)

Name Representing Role Since
00000 000000 Self Board Member 000 0000
00000 00000 Bankrate Chairman 000 0000
0000000 000000 Bankrate Board Member 000 0000
You’re viewing 3 of 7 board members. Get the full list »

Bankrate Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Bankrate Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

This information is available in the PitchBook Platform. To explore Bankrate‘s full profile, request access.

Request a free trial

Bankrate Investments & Acquisitions (27)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
MyFinance 05-Mar-2018 0000000000 Business/Productivity Software
NextAdvisor 17-Jun-2016 0000000000 00000 Publishing 0000000 0
LoanTek 01-Jun-2015 0000000000 Financial Software
Quizzle 01-Apr-2015 0000000000 000.00 Financial Software 0000000 0 01-Jan-2015 Merger/Acquisition 00.00 Information Services (B2C)
You’re viewing 5 of 27 investments and acquisitions. Get the full list »

Bankrate Subsidiaries (5)

Company Name Industry Location Founded
The Points Guy Publishing New York, NY 2010 Information Services (B2C) Seattle, WA 0000
LoanTek Financial Software Palm Beach Gardens, FL 0000 Media and Information Services (B2B) Fort Lauderdale, FL 0000
Interest Other Financial Services Fort Mill, SC 0000
To view Bankrate’s complete subsidiaries history, request access »

Bankrate Exits (4)

Company Name Exit Date Exit Type Exit Size Status Buyers 07-May-2014 000000000000000000 0000 Completed
  • 00000000
NetQuote 30-Jun-2010 0000000000 00000 Completed
  • 2 buyers
insuranceQuotes 06-Apr-2010 0000000000 Completed
  • 2 buyers
Saving For College 10-Dec-2007 Merger/Acquisition 00.000 Completed
To view Bankrate’s complete exits history, request access »

Bankrate FAQs

  • When was Bankrate founded?

    Bankrate was founded in 1976.

  • Who is the CEO of Bankrate?

    Jeffrey Grant is the CEO of Bankrate.

  • Where is Bankrate headquartered?

    Bankrate is headquartered in New York, NY.

  • What is the size of Bankrate?

    Bankrate has 600 total employees.

  • What industry is Bankrate in?

    Bankrate’s primary industry is Information Services (B2C).

  • Is Bankrate a private or public company?

    Bankrate is a Private company.

  • What is the current valuation of Bankrate?

    The current valuation of Bankrate is 00.000.

  • What is Bankrate’s current revenue?

    The current revenue for Bankrate is 00000.

  • How much funding has Bankrate raised over time?

    Bankrate has raised $880M.

  • Who are Bankrate’s investors?

    ABS Ventures, Antares Capital (Florida), Apax Partners, Princeton Equity Group, and Warburg Pincus have invested in Bankrate.

  • Who are Bankrate’s competitors?

    MyBankTracker, ValuePenguin, Money Under30, SmartAsset, and HSH Associates, Financial Publishers are some of the 8 competitors of Bankrate.

  • When was Bankrate acquired?

    Bankrate was acquired on 08-Nov-2017.

  • Who acquired Bankrate?

    Bankrate was acquired by Red Ventures.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »