In recent years, the VC market has experienced significant growth, with increasing numbers of fundraising rounds and startups. While this growth has provided investors with more options, it has also made it more challenging for them to identify which venture-backed companies to target. Though the VC market continues in a state of flux, consumer venture capital can act as something of a fixed point for both firms looking for opportunities and LPs searching for funds to contribute to. Even in periods of economic uncertainty, consumer goods remain a reliable investment target due to their consistent demand and resilience to market fluctuations.
Here we look at the top consumer VC firms, which we define as VC firms with the highest number of investments in consumer goods or B2C companies.
Top consumer VC firms by deal count
*Data gathered on 4/4/2023. All platform data is subject to change.
500 Global
Year founded: 2010
AUM: $2.7B
B2C investments: 588
Based in San Francisco California, 500 Global is a firm invested in fast-growing tech companies in industries such as computer hardware, SaaS, mobile, fintech, and IoT. They primarily target investments in the United States, Europe, Southeast Asia, Japan, and India. The firm recently invested in Voiceloft, a voice recognition software company with text-to-speech capabilities and support for various languages and dialects.
FJ Labs
Year founded: 2015
B2C investments: 453
FJ Labs is a venture capital firm and angel investor operating out of New York City. They place an emphasis on early-stage marketplaces and fundraising efforts and are open to investments across all industries and geographies. FJ Labs recently invested in Eloquii Design, a women’s clothing brand and Walmart subsidiary that specializes in designing plus-size garments like contemporary dresses and outerwear.
SOSV
Year founded: 1994
AUM: $1.5B
B2C investments: 372
Headquartered in Princeton, NJ, SOSV is firm that targets pre-seed, seed, series A-plus, and growth-stage investments. Their preferred industries include consumer packaged goods, e-commerce, agtech, transportation tech, alternate protein, and health and wellness. The firm recently invested in Pear Bio, a biotech company developing technologies that will allow them to measure drug resistance in cancer patients and conduct tests on lab-grown tumors.
IDG Capital
Year founded: 1992
AUM: $23B
B2C investments: 368
IDG Capital is a VC firm based in Beijing, China that specializes in seed-stage, early-stage, and later-stage investment targets. The firm prioritizes companies in consumer services, information technology, healthcare, energy, SaaS, mobile and TMT, and has investments in Hong Kong, Japan, Macau, Mainland China, Mongolia, North Korea, South Korea, and Taiwan. They recently invested in TinyTap, an edtech software developer that hosts educational games, interactive learning software and content shared by educators.
Sequoia Capital China
Year founded: 2005
AUM: $50B
B2C investments: 359
Headquartered in Beijing, Sequoia Capital China is a VC firm and accelerator with an emphasis on supporting entrepreneurs. They are primarily involved in investments relating to agriculture, education, retail, energy, financial services, healthcare, and technology. Sequoia Capital China recently invested in Baraja a developer of autonomous vehicle navigation technology based on light detection and ranging (LiDAR).
Accel
Year founded: 1983
B2C investments: 359
Accel is a VC firm founded in Palo Alto, CA that prioritizes investments in early-stage companies. Their preferred industries include SaaS, healthcare, fintech, media, and cloud-based technology. This firm recently invested in Legendary Entertainment, a film studio, media distributor, and owner of the Nerdist content platform.
Tiger Global Management
Year founded: 2001
AUM: $124.7B
B2C investments: 303
Based in New York City, Tiger Global Management is a VC firm invested in both public and private companies. Their investments center on global internet and related industries such as software, consumer, and financial technology. Tiger Global Management recently invested in Getir, a grocery ecommerce and delivery application with mobile payment services and complimentary features like recipe discovery.
ZhenFund
Year founded: 2011
AUM: $1B
B2C investments: 287
ZhenFund is a VC firm and seed fund based in Beijing, created in collaboration with the previously mentioned Sequoia Capital China. They prioritize investments relating to e-commerce, education, mobile internet, media, entertainment, sports, virtual reality, fintech, and healthcare. This firm’s recent investments include U Power, an electric vehicle company that produces custom-built cars and modular components.
Matrix Partners China
Year founded: 2008
AUM: $7.3B
B2C investments: 268
Headquartered in Beijing, Matrix Partners China is firm focused on early-stage and early-growth investments. Their main specialization is emerging technologies in fields such as internet, SaaS, mobile, healthcare, and financial services. Matrix Partners China recently invested in Joe’s Future Food, an artificial meat producer that creates cell cultured meat designed to act as a more ethical and sustainable alternative to pork.
Shunwei Capital
Year founded: 2011
AUM: $3B
B2C investments: 254
Located in Beijing, Shunwei Capital is a VC firm with strong ties to the technology sector. Their portfolio is comprised of early-stage internet companies and adjacent industries such as smart hardware, manufacturing, and mobile and rural internet solutions. They recently invested in Chalo, a transportation technology company developing a live bus tracking service and NFC-based contactless fare payment solutions.
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