6 US VC firms investing in beauty

November 5, 2018
The beauty industry is changing. 

It’s increasingly characterized by technology innovations and consumer shifts toward purchasing brands that advocate inclusivity, use organic ingredients and personalize their product. 

PitchBook’s latest vertical, which focuses exclusively on beauty companies and investors, makes it easy to identify the active players in this shifting marketplace.  

Keep scrolling or click on the graphics below to learn more about your favorite beauty brands and who's invested in them. 

1. Imaginary Ventures 

Imaginary Ventures is a consumer-focused venture capital firm based in New York, New York. The firm seeks to invest across different categories in the e-commerce space, including retail, fashion, lifestyle and beauty.

The firm invested in Glossier, a beauty brand with a skincare-first philosophy intended to emphasize and celebrate natural facial features.  

See Imaginary Ventures’ investor profile.

2. Forerunner Ventures

Forerunner Ventures is an early stage venture capital firm which seeks to invest in the business service, e-commerce, mobile, software, retail, technology and internet sectors. The firm was founded in 2010 and is based in San Francisco, California.

The firm invested in Curology, an online dermatology service that offer customized skincare treatment plans and products. 

See Forerunner Ventures’ investor profile.

3. Greenspring Associates

Greenspring Associates is a global investment firm based in Owings Mills, Maryland. The firm invests in established and emerging venture capital fund managers, in expansion stage venture-backed firms and in secondary investments in venture capital funds.

The firm invested in RealSelf, an elective cosmetic treatment platform designed for people to learn about cosmetic procedures, share experiences and connect with top providers. 

See Greenspring Associates’ investor profile.

4. Khosla Ventures

Khosla Ventures is a venture capital firm that focuses on making investments in early and later stage companies as well as seed funding for early-stage companies. The firm seeks to invest in the enterprise, advertising, semiconductors, health, big data, agriculture/food, sustainable energy and robotics industries, with a particular focus on the internet and clean technology sectors. 

The firm invested in NakedPoppy, an online platform that leverages technology and maintains a list of known or suspected toxins that are harmful to skin, and rigorously screens beauty products. The also test and vet products to provide women curated clean beauty brands that would be perfect for them.

See Khosla Ventures’ investor profile.

5. Funk Ventures

Funk Ventures is an entrepreneurial, early-stage impact investing and acceleration firm headquartered in Los Angeles, California. The firm seeks to invest in the healthcare, wellness, medical technologies and cleantech sectors based in Southern California.

The firm recently invested in Every Man Jack, a manufacturer of skincare products designed to offer simple, affordable and high-quality grooming products for men. 

See Funk Ventures’ investor profile.

6. Uprise Ventures

Uprise Ventures was a venture capital firm that specialized in seed, early stage and later stage investments. It preferred to invest in firms operating in the consumer brands, technologies, consumer media, health, beauty, food, beverage and luxury goods.

The firm invested in Ipsy, a monthly membership subscription that provides customers with personalized beauty products, articles and video blogs.

See Uprise Ventures’ investor profile.
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