The beauty industry is changing.
It’s increasingly characterized by technology innovations and consumer shifts toward purchasing brands that advocate inclusivity, use organic ingredients and personalize their product. 

PitchBook’s beauty vertical, which focuses exclusively on beauty companies and investors, makes it easy to identify the active players in this shifting marketplace.

Keep scrolling to learn more about your favorite beauty brands and who's invested in them. 

1. Imaginary Ventures

Imaginary Ventures is a consumer-focused venture capital firm based in New York. The firm seeks to invest across different categories in the ecommerce space, including retail, fashion, lifestyle and beauty.

The firm invested in Glossier, a beauty brand with a skincare-first philosophy intended to emphasize and celebrate natural facial features.  

See our Imaginary Ventures investor profile

2. Forerunner Ventures

Forerunner Ventures is an early stage venture capital firm which seeks to invest in the business service, ecommerce, mobile, software, retail, technology and internet sectors. The firm was founded in 2010 and is based in San Francisco, California.

The firm invested in Curology, an online dermatology service that offer customized skincare treatment plans and products. 

See our Forerunner Ventures investor profile

3. Greenspring Associates

Greenspring Associates is a global investment firm based in Owings Mills, Maryland. The firm invests in established and emerging venture capital fund managers, in expansion stage venture-backed firms and in secondary investments in venture capital funds.

The firm invested in RealSelf, an elective cosmetic treatment platform designed for people to learn about cosmetic procedures, share experiences and connect with top providers. 

See our Greenspring Associates investor profile

4. Khosla Ventures

Khosla Ventures is a venture capital firm that focuses on making investments in early- and late-stage companies as well as seed funding for early-stage companies. The firm seeks to invest in the enterprise, advertising, semiconductors, health, big data, agriculture/food, sustainable energy and robotics industries, with a particular focus on the internet and clean technology sectors. 

The firm invested in NakedPoppy, an online platform that leverages technology and maintains a list of known or suspected toxins that are harmful to skin and rigorously screens beauty products. They also test and vet products to provide women curated clean beauty brands that would be perfect for them.

See our Khosla Ventures investor profile

5. Funk Ventures

Funk Ventures is an entrepreneurial, early-stage impact investing and acceleration firm headquartered in Los Angeles, California. The firm seeks to invest in the healthcare, wellness, medical technologies and cleantech sectors based in Southern California.

The firm recently invested in Every Man Jack, a manufacturer of skincare products designed to offer simple, affordable and high-quality grooming products for men. 

See our Funk Ventures investor profile

6. Goodwater Capital

Goodwater Capital is a venture capital firm based in San Mateo, California. The firm was founded in 2014 and seeks to invest in early stage consumer and technology companies.

The firm invested in Scentbird, a fragrance subscription service designed to revolutionize the way people shop for perfume and cologne.

See our Goodwater Capital investor profile

7. 645 Ventures

Founded in 2013, 645 Ventures is a venture capital firm based in New York. The firm invests in early-stage startups and seeks to invest in software as a service (SaaS), consumer, infrastructure and security sectors.

The firm has invested in Beauty Bakerie, a black-owned cosmetics company featuring a line of cruelty-free, vegan and long-lasting makeup products wrapped in packaging inspired by baking and desserts.

See our 645 Ventures investor profile

8. Harlem Capital Partners 

Founded in 2015, Harlem Capital Partners is an early-stage venture firm based in New York. The firm prefers to invest in early-stage companies and reserve capital for investments in minority and women founders in the United States.

The firm has invested in Lumin Skin, a skincare line for men including anti-wrinkle, dark circle and age management solutions.

See our Harlem Capital Partners investor profile

9. Innovation Global Capital

Innovation Global Capital is a venture capital firm that seeks to invest in the fashion, beauty, food, beverage, enterprise SaaS and consumer technology sectors. It is based in San Francisco, California.

The firm has invested in Alchemy 43, an operator of cosmetic injectable clinics intended to bridge the gap between the medical aesthetic and beauty industries. The company's cosmetic injectable clinics uses 3D-imaging technology and micro treatments to give flawless skin, enabling clients to get cosmetic injectable treatments with desired results.

See our Innovation Global Capital investor profile

10. Lerer Hippeau

Founded in 2010, Lerer Hippeau is a venture capital firm based in New York. The firm seeks to invest in companies operating in the consumer, digital media, e-commerce, emerging tech, and enterprise software sectors.

The firm has invested in Prose, a hair care product line that customizes each formula to the customer based on their scalp needs, goals, lifestyle habits and environmental exposure. 

See our Lerer Hippeau investor profile

11. BBG Ventures

Founded in 2014, BBG Ventures is an early-stage venture capital firm based in New York. The firm makes investments in consumer-focused startups with a female founder and prefers to invest in internet and consumer tech, media, and consumer products sectors.

The firm has invested in RadSwan, a company that offers hair extensions, wigs and accessories for black women with natural hair.

See our BBG Ventures investor profile

12. Female Founders Fund 

Founded in 2013, Female Founders Fund is a venture capital firm based in New York. The firm specializes in startups and early-stage investments and invests in women-led startups operating in the e-commerce, web-enabled products and services, marketplaces and platforms sector.

The firm has invested in Billie, a female-focused lifestyle brand intended to provide women with quality shaving supplies and premium body care products.

See our Female Founders Fund investor profile

Beauty is just one of the verticals PitchBook tracks.
Check out our other verticals or learn more about the data behind this article.  

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